Se puede acceder en el siguiente enlace al pdf del estudio publicado por @KPMG_ES. Al final están las conclusiones, pero he querido destacar dos gráficos que me llamaron, entre otras cosas, la atención. La verdad es que vivimos tiempos apasionantes, pero complicados. Me llama la atención como los directivos españoles tienen mucha menos confianza que los [...]
The must read trend watchers have considered Apple's Sign in with Apple as their June, 6th (2019) "innovation of the day" 😊 Origen: Sign in with Apple: our take This is a monumental update, here’s what it means for you: Convenience without sacrifice. … Apple’s move proves that a seamless UX needn’t force users to choose between [...]
…but the best companies re-shape these bounds because they are defined by priorities. Origen: The iPhone is the most successful product of all time (by @asymco) | appletalk:entremaqueros Excerpts on "innovation drivers", taken from Horace Dediu's blog post (about Apple) "The pivot". …no business is good if it is static. What makes a business great [...]
& I'd dare to say that more competition is also on the way. Markets are bigger and faster than ever before. In general, software markets and businesses are 10X bigger than they were 10-15 years ago. This is due to the liquidity provided by the global internet. A company that would have been a $10-$20M [...]
What Farfetch's IPO Filing Says About The $300 Billion Luxury Fashion Industry – Wealth-X1. By 2025, luxury fashion e-commerce will have a quarter of the industry's market share. Industrywide, online’s share of the personal luxury goods market is expected to rise to 25% by 2025 from about 9% last year as the entire market pie will see [...]
via @ianfiason from @TheMissionHQ 40 Lessons from 40 Years of Apple Ads – The Mission – MediumWhen you’re introducing something new, keep it simple.Provide social proof from buyers.Ask for feedback and don’t be afraid to launch weird contests.If there is a reputable national or historical figure from history you can tie your product to, do it.Don’t [...]
This Is How a CEO Tells a Great Story | OpenView Labs#1. Name a Big, Relevant Change in the World (1:20)#2. Don’t Proceed Until Your Audience Validates the Change (2:29)#3. Tease Your Promised Land Before Pitching Your Product (2:44)#4. Name the stakes (2:51)#5. Position features as overcoming obstacles to the Promised Land (4:28)
from intensive competition, consolidation, and saturation by @andrewchenGrowth is getting hard from intensive competition, consolidation, and saturation"The reason for the above is that there are multiple trends – happening right now – that impede growth for new products. These trends are being driven by the biggest players – Google/Facebook, et al – but also by the significant [...]
via Growth Hackers Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor Check: Subject Line •Is longer better? •What about symbols in subject lines? •Things to keep in mind when using emoji in email Preheader Personalization Humanization / Contextual Marketing Dynamic Content Email Layout •Inverted Pyramid •Zig-Zag •One column [...]
…a mobile app and a mobile compatible website serves two very distinct functions. Where a mobile site is integral to your site's overall online presence, SEO and discovery, a mobile app is essential to customer retention, driving sales and encouraging customer loyalty. …Between push notifications and being able to target your app users based on [...]