Too often, we miss the forest for the trees — we focus overly on A/B testing, optimizing conversion funnels and landing pages and app designs, while not focusing enough on the psychological and language fundamentals that motivate our users to share our product (or not). Understanding and applying the psychology of why people share is [...]
…being aware of how to ask semi-structured and open-ended questions, making as few assumptions as consciously possible, understanding my own subjectivity… Origen: UX Research as a Viable Career Option for Anthropologists: Insights from 12 UX Researchers with Anthropology Backgrounds | by Paige Nuzzolillo | Oct, 2020 | Medium Synthesis and Storytelling Skills UX Researchers are [...]
A process for collecting the valuable qualitative data from my organization’s functional teams, enabling us to regularly synthesize and prioritize insights, folding the top opportunities into the product roadmap, and eventually the backlog. Origen: How do you Build a Qualitative Data Lake? - Mind the Product Data Lake Process in 3 Simple Steps: Functional teams [...]
…we asked some of the most influential names in design about the UIs that changed the way we think about digital product design—both the big shifts that indisputably rocked the tech world at large, as well as the more subtle shifts that changed a more personal approach. Origen: InVision • The UIs that changed the [...]
When you boil it down, NEUMORPHISM is a focus on HOW LIGHT MOVES in three-dimensional space. Origin: 9 to 5 Mac – Neumorphism is not a return to skeumorphism from: Input magazine – Apple, Big Sur, and the rise of Neumorphism There are, he suggests, two key differences between skeuomorphism and neumorphism. First, neumorphic elements don’t have [...]
See the iPhone revenue chart at scale below! Origen: Fun With Charts: A decade of Apple growth - Six Colors The iPhone chart at scale with the rest of charts
Following the interesting Andrea Goulet article about technical debt, First Round brings another surprising and indeed very interesting interview with Andrea Goulet. Origen: Empathy-Driven Development: How Engineers Can Tap into This Critical Skill | First Round Review FIRST, DISPEL THESE EMPATHY MYTHS Myth #1: Empathy is just a feeling. “And it definitely involves feelings. However, that conceptualization [...]
…but the best companies re-shape these bounds because they are defined by priorities. Origen: The iPhone is the most successful product of all time (by @asymco) | appletalk:entremaqueros Excerpts on "innovation drivers", taken from Horace Dediu's blog post (about Apple) "The pivot". …no business is good if it is static. What makes a business great [...]
…what is the difference between a Customer, User and Buyer? What is the difference between Customer Experience (CX), User Experience (UX), Service Design and Experience Design (XD)? … Remember your goals Product managers and UX practitioners each have a slightly different goal; the differences are subtle but might be one of the sources of conflict. [...]