Why People Share: The Psychology Behind “Going Viral” by @nfx

Too often, we miss the forest for the trees — we focus overly on A/B testing, optimizing conversion funnels and landing pages and app designs, while not focusing enough on the psychological and language fundamentals that motivate our users to share our product (or not). Understanding and applying the psychology of why people share is [...]

“The End of Digital Health” by @heal_capital

Over the following years we will see as healthcare becomes inseparable from digital health, becoming one and the same. Origen: The End of Digital Health. 2020 ended with a global sigh of relief… | by Heal Capita Medium Patient Journey from A to Z …digitisation of our patient files. This brings about strong patient empowerment, [...]

UX Research as a Viable Career Option for Anthropologists (by Paige Nuzzolillo)

…being aware of how to ask semi-structured and open-ended questions, making as few assumptions as consciously possible, understanding my own subjectivity… Origen: UX Research as a Viable Career Option for Anthropologists: Insights from 12 UX Researchers with Anthropology Backgrounds | by Paige Nuzzolillo | Oct, 2020 | Medium Synthesis and Storytelling Skills UX Researchers are [...]

Apple  Hypercompetitive vs Anticompetitive(by @stratechery’s @benthompson via @aleks_muse in @AngelList )

…to draw the line between anticompetitive behavior, which is illegal under federal antitrust law, and hypercompetitive behavior, which is not. Origen: Apple, Epic, and the App Store – Stratechery by Ben Thompson   What makes this distinction particularly challenging is that the question as to what is anticompetitive and what is simply good business changes [...]

The UIs that changed the way we design (by @InVisionApp )

…we asked some of the most influential names in design about the UIs that changed the way we think about digital product design—both the big shifts that indisputably rocked the tech world at large, as well as the more subtle shifts that changed a more personal approach. Origen: InVision • The UIs that changed the [...]

Neumorphism is not a return to skeumorphism (via @9to5Mac)

When you boil it down, NEUMORPHISM is a focus on HOW LIGHT MOVES in three-dimensional space. Origin: 9 to 5 Mac – Neumorphism is not a return to skeumorphism from: Input magazine – Apple, Big Sur, and the rise of Neumorphism There are, he suggests, two key differences between skeuomorphism and neumorphism. First, neumorphic elements don’t have [...]

Origins of the Apple Human Interface (via @cdespinosa )

Chris Espinosa shared this video in memory of Larry Tessler. Very interesting… I really loved from minute 12 to 17 and that sense of urgency Apple always lived under… https://twitter.com/cdespinosa/status/1229996808052469760?s=20 “Origins of the Apple Human Interface” is a lecture delivered by Larry Tesler and Chris Espinosa. Held at the Computer History Museum in Mountain View, California, [...]

Forget thinking “outside the box”. This is why the box is useful (by @siftedeu )

…‘design thinking’ often misses a lot of the business realities and leaves them as problems for others to solve. This institutionalises the typically high failure rate in innovation. … ~ Todd Rovak Origen: Forget thinking "outside the box". This is why the box is useful | Sifted We believe the business problem and customer problem [...]

Product Manager vs. UX (by @ProductFocus)

…what is the difference between a Customer, User and Buyer? What is the difference between Customer Experience (CX), User Experience (UX), Service Design and Experience Design (XD)? … Remember your goals Product managers and UX practitioners each have a slightly different goal; the differences are subtle but might be one of the sources of conflict. [...]

2019-04-29T21:58:51+02:00April 19th, 2019|product management, UX/UI|

The Really Good Guide to Email Design

via Growth Hackers Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor Check: Subject Line •Is longer better? •What about symbols in subject lines? •Things to keep in mind when using emoji in email Preheader Personalization   Humanization / Contextual Marketing Dynamic Content Email Layout •Inverted Pyramid •Zig-Zag •One column [...]

2017-06-26T06:28:23+02:00June 26th, 2017|coding, inbound, marketing, UX/UI|
Go to Top