Sign in with Apple (@trendwatching’s take)

The must read trend watchers have considered Apple's Sign in with Apple as their June, 6th (2019) "innovation of the day" 😊 Origen: Sign in with Apple: our take This is a monumental update, here’s what it means for you: Convenience without sacrifice. … Apple’s move proves that a seamless UX needn’t force users to choose between [...]

Every company is bound by its capabilities…

…but the best companies re-shape these bounds because they are defined by priorities. Origen: The iPhone is the most successful product of all time (by @asymco) | appletalk:entremaqueros Excerpts on "innovation drivers", taken from Horace Dediu's blog post (about Apple) "The pivot". …no business is good if it is static. What makes a business great [...]

5 online-luxury-fashion trends (by @forbes via @wealthx)

  What Farfetch's IPO Filing Says About The $300 Billion Luxury Fashion Industry – Wealth-X1. By 2025, luxury fashion e-commerce will have a quarter of the industry's market share. Industrywide, online’s share of the personal luxury goods market is expected to rise to 25% by 2025 from about 9% last year as the entire market pie will see [...]

2018-08-26T13:00:00+02:00August 26th, 2018|consumismo, internet, lujo, marketing, tendencias|

More than 40 Lessons from 40 Years of Apple Ads

 via @ianfiason from @TheMissionHQ 40 Lessons from 40 Years of Apple Ads – The Mission – MediumWhen you’re introducing something new, keep it simple.Provide social proof from buyers.Ask for feedback and don’t be afraid to launch weird contests.If there is a reputable national or historical figure from history you can tie your product to, do it.Don’t [...]

How a CEO Tells a Great Story

This Is How a CEO Tells a Great Story | OpenView Labs#1. Name a Big, Relevant Change in the World (1:20)#2. Don’t Proceed Until Your Audience Validates the Change (2:29)#3. Tease Your Promised Land Before Pitching Your Product (2:44)#4. Name the stakes (2:51)#5. Position features as overcoming obstacles to the Promised Land (4:28)

2017-09-23T15:52:00+02:00September 23rd, 2017|cosillas empresariales, marketing|

Growth is getting hard…

 from intensive competition, consolidation, and saturation by @andrewchenGrowth is getting hard from intensive competition, consolidation, and saturation"The reason for the above is that there are multiple trends – happening right now – that impede growth for new products. These trends are being driven by the biggest players – Google/Facebook, et al – but also by the significant [...]

The Really Good Guide to Email Design

via Growth Hackers Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor Check: Subject Line •Is longer better? •What about symbols in subject lines? •Things to keep in mind when using emoji in email Preheader Personalization   Humanization / Contextual Marketing Dynamic Content Email Layout •Inverted Pyramid •Zig-Zag •One column [...]

2017-06-26T06:28:23+02:00June 26th, 2017|coding, inbound, marketing, UX/UI|

Why your small business needs a mobile app

…a mobile app and a mobile compatible website serves two very distinct functions. Where a mobile site is integral to your site's overall online presence, SEO and discovery, a mobile app is essential to customer retention, driving sales and encouraging customer loyalty. …Between push notifications and being able to target your app users based on [...]

2017-03-23T07:40:46+01:00March 23rd, 2017|corporate IT, inbound, marketing, mobile, trends|

El efecto ROPO y showrooming para incrementar las ventas del lujo

 vía @luxonomy la barrera entre eCommerce y comercio físico está rota.Según el barómetro de consumo de Google, en España, durante el periodo 2014-2015, un 27% de consumidores realizaron esta práctica. En 2016 está cifra se ha elevado al 40%, y sigue en aumento. Para decantarnos más por la importancia del efecto ROPO, indicar que los consumidores [...]

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