Forget thinking “outside the box”. This is why the box is useful (by @siftedeu )
…‘design thinking’ often misses a lot of the business realities and leaves them as problems for others to solve. This institutionalises the typically high failure rate in innovation. … ~ Todd Rovak Origen: Forget thinking "outside the box". This is why the box is useful | Sifted We believe the business problem and customer problem [...]