Origen: Strategic Options for Mature Products | Roman Pichler Option 1: Extend the Product Life Cycle A number of techniques can help you make an ageing product attractive again including enhancing its capabilities and adding new features. Take the iPhone as an example. Apple has made considerable changes to the products throughout its life: it [...]
Origen: The agile manager | McKinsey & Company Today’s agile organizations are building on these ideas (for more on the shift underway, see sidebar, “The agile revolution”). The squad leader is now a part of an agile matrix, where the value-creation, or tribe, leaders provide constant direction and prioritization around where the value is, and [...]
¿Cómo hacer una empresa atractiva para el talento? - KPMG Tendencias?Hay varios factores que inciden entre los elementos que hacen que una organización sea atractiva en el mercado laboral y que van desde los valores y la cultura de la empresa; al contenido y los retos que suponen ese empleo; las políticas de remuneración y de reconocimiento y desarrollo profesional y, por último, aunque no [...]
First time I read about this book I was so impressed When you create a product strategy for the first time, for instance, you are likely to make plenty of mistakes. You may not use the right research and validation techniques; your target group may be too big and heterogenous; the value proposition may not [...]
Origen: Presenting Europe's Innovation Kitchen - SME Instrument Report 2018 - European Commission Since its start in 2014, the SME Instrument has invested €1.3 billion in a unique selection of 3.200 small and medium-sized enterprises (SMEs) to get their breakthrough innovations faster on the market. With a network of 750 international business coaches and a [...]
Big, rich and paranoid, they have reams of data to help them spot and buy young firms that might challenge them. American tech giants are making life tough for startups - Into the danger zone IT IS a classic startup story, but with a twist. Three 20-somethings launched a firm out of a dorm room at [...]
Lo que no resolvamos bien en la ciudad, no lo resolveremos en los estados ni en el planeta. "La 'smart city' se ha centrado más en los datos que en las personas" | MIT Technology Review en español¿Dónde está la frontera entre las ciudades inteligentes y su humanidad? Aún hay un enfoque excesivamente tecnológico en las smart cities. [...]
from Divine Discontent: Disruption’s Antidote – Stratechery by Ben Thompson I mean it when I say these companies are the complete opposite: Apple sells products it makes; Amazon sells products made by anyone and everyone. Apple brags about focus; Amazon calls itself “The Everything Store.” Apple is a product company that struggles at services; Amazon is [...]
Particularly I find this tool amazing…"Unsolicited requests are a real challenge for many industry influencers and company executives. These people get frequent interview requests from journalists, requests for advice from marketers looking to build influencer roundup articles, and general queries from other professionals looking for help from the experts they admire.To minimize the number of [...]
…sometimes you start reading something and realize the author is making one of 3 big dumb assumptions. From April, 18th newsletter 1. The first is that every company is digital and using Agile. OK, yes, a huge number of companies are but there are still lots of companies that don’t make their living from [...]