via @ianfiason from @TheMissionHQ 40 Lessons from 40 Years of Apple Ads – The Mission – MediumWhen you’re introducing something new, keep it simple.Provide social proof from buyers.Ask for feedback and don’t be afraid to launch weird contests.If there is a reputable national or historical figure from history you can tie your product to, do it.Don’t [...]
vía @MacDailyNews price estimated between $190,000 and $320,000The Apple I was the company’s very first product, originally manufactured by Steve Wozniak in Steve Jobs’ garage — Wozniak has said that about 200 of the computers were built in total,” Cunningham reports. “Apple offered aggressive discounts on the Apple II for people who traded in their old [...]
Vía @MacDailyNews llegó al artículo Perhaps the Mac is the real future of personal computing.El artículo sugiere que el iPad no sustituirá al ordenador, al menos en cuanto a herramienta de creación de contenidos (edición de vídeo y fotos es lo que. Indica el autor). En definitiva, viene a decir que no hemos llegado a la [...]
Why Silicon Valley is all wrong about Apple’s AirPods – Chris Messina – MediumHere in Silicon Valley, we’re a bunch of inchoate Peter Pans, which affects how we approach relationships, how we design, build, and grow apps, and it affects our ability to relate to the people that use the things we make (because everything we [...]
via @cccalumApple Is Going After Artificial Intelligence and Social, but Not in an Optimal Way - TheStreetWhere they link:An exclusive inside look at how artificial intelligence and machine learning work at AppleApple Weighs iPhone Video Editing App in Renewed Push on Social
"One of Jobs' first acts as CEO was to ban pets on the Apple campus. In return, he gave employees better food in the cafe."I didn't know this one.17 incredible Apple facts people don't know about - Business Insider
I thought the visibility went with Steve, not the company.Tim Cook, the interview: Running Apple 'is sort of a lonely job' | The Washington PostThe global sales of PCs each year are about 275 million right now. That number’s been declining. The global market for smartphones is 1.4 billion. Over time, I’m convinced every person [...]
"I’ve always thought that Apple’s primary role is to delight its customers."Fast Company interview"I think the smartphone itself as a window to the Internet, and as a window to people’s digital life, has a lot of legs and a lot of innovation left."But we’re always thinking what’s behind the corner, as we always were and [...]
Machine learning offers the promise that a lot of very large and very boring analyses of data can be automated - not just running the search, but working out what the search should be to find the result you want. That is, the eye-catching demos of speech interfaces or image recognition are just the most visible demos of [...]
another #worthreading piece by Apple's Organizational Crossroads - Stratechery by Ben ThompsonDevices vs. ServicesThe problem is that everything that goes into creating these jewel-like devices works against being good at services:You only get one shot to get a device right, so all of Apple’s internal rhythms and processes are organized around delivering as perfect a product [...]