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With big new product announcements ranging from Apple Music to Apple News, Apple’s annual WWDC event had quite a few implications for a host of venture-backed startups. This is not a new occurrence — in fact, there’s even a word for Apple going after existing products in a systems update: sherlocking. These startups, in aggregate, have raised $1.8B and so have a lot riding on the success or failure of Apple’s new announcements.
Here’s a quick cheat sheet on the startups “wounded” by WWDC announcements.
Apple’s WWDC: Which Startups Came Out Wounded?
Company Total Disclosed Funding ($M) Select Investors Reason
Spotify  1070 Horizons Ventures, Northzone Ventures, Wellington Partners, Founders Fund, Kleiner Perkins, Accel Partners Apple’s biggest announcement came in the form of its new music-streaming feature, which directly competes with Spotify and offers a $10 per month / $15 family plan per month pricing model.
Flipboard 161 Kleiner Perkins, Index Ventures, SV Angel, Insight Venture Partners Apple removed its Newsstand feature and instead introduced Apple News, providing a similar interface and publisher partnerships
Evernote 140 Troika Ventures, Morgenthaler Ventures, NTT DoCoMo, Sequoia Capital Apple’s feature upgrades to Notes, allowing sketches, checklists, photos and links, will put it more in Evernote’s wheelhouse
SoundCloud 123 Doughty Hanson Technology Ventures, Union Square Ventures, Index Ventures, Kleiner Perkins, GGV Capital Apple Music’s ‘Connect’ feature will allow artists to share content and post updates – which will compete with Soundcloud’s artists profiles
Rdio 109 Atomico, Mangrove Capital Partners, Skype, Cumulus Media Partners Apple Music will also compete directly with Rdio’s streaming service
Moovit 81.5 Gemini Israel Ventures, BRM Group, Sequoia Capital Israel The new Apple Maps Transit feature will support real-time transit info and regional transit maps, putting it in the wheelhouse of well-funded Israeli startup Moovit.
Truecaller 80 Kleiner Perkins, Sequoia Capital, Atomico, Open Ocean Capital Apple announced a new caller ID feature, which lets you know who is calling you by parsing data from your email contacts — which is central to Truecaller’s existing app.
Glow  23 Founders Fund, Andreessen Horowitz, Formation 8, Slow Ventures Somewhat offhand, Apple announced that iOS 9 Health would introduce reproductive health tracking, which would compete with the menstrual-cycle tracking startup founded by Max Levchin.
Pebble 15 CRV Apple announced a host of new Apple Watch features including new watch faces, voice memos, sketch colors, custom mail replies and a combined developer program. All of these make it difficult for competing smart watch provider Pebble.
Ovuline  5.8 Lightbank, Lionbird, LaunchCapital, BlueCross BlueShield Ventures, Martin Ventures Apple’s iOS 9 female-health tracking would also compete with fertility and pregnancy app Ovuline.
Bellabeat 4.5 SV Angel, Universal Music Group, CrunchFund Apple’s iOS 9 female-health tracking would also compete with wearable women’s reproductive-cycle tracker Bellabeat.
Speaktoit 2.6 Intel Capital, Motorola Solutions Venture Capital, Alpine Technology Fund, Plug and Play Ventures Apple’s new ‘Proactive’ feature infers what users may want to do at a given time by gathering data such as calendar events or boarding passes, competing with Google Now but also personal-assistant app, Speaktoit.
Clue 3.3 Hoxton Ventures, Joanne Wilson, DR, KADE Groupe Arnault, Brigitte Mohn Apple’s iOS 9 reproductive health tracking would also compete with menstrual cycle-tracking app Clue.
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