#1: Startups should think globally from Day #1.
Global Ambition means having a Global Sales Strategy.
#2: It’s ALL about CUSTOMERS.
The CEO must be passionate about delivering value to customers.
#3: TEAMWORK is crucial. Lone Wolves build small companies.
Build a world class TEAM & have fun doing it.
#4: Quantify the Value Proposition, then price your product according to the value delivered to the customer.
#5: Technology may provide some of your competitive advantage, but the customer cares about value, not technology.
#6: Having your 55-second ELEVATOR PITCH is essential:
ask questions / don’t use the “T” or “S” words.
#7: Stalk to get the pitch; Pitch to get the Meeting; Meet to get the Evaluation; then get the first Paid Sale.
Ken P. Morse
