Although it may sound benign, “rest of world” quietly positions most markets as peripheral, secondary, late to the game.
At Endeavor, we often use the term Elsewhere because it invites us to look beyond what’s familiar, no matter where we’re standing.
We believe the margins will be the next centers, and that disruption is coming from elsewhere — especially the least expected spots.
Origen: Is VC missing the boat?
A review of VC in 2025
1. Venture Capital is going global
2. There are increasingly more unicorns outside the main hubs
3. Industry shapers come from where you least expect
“Without the mindset of paying it forward, you might have one, two, or three unicorns, but that’s it. For example, Latin America is home to almost 50 unicorns today, many of which trace their start to earlier Endeavor Multipliers.” ~ Linda Rottenberg, Endeavor co-founder and CEO