The first four rules of social media for business

1: “Social media is to marketing as eye contact is to a handshake.”  – Meg Fowler Tripp
2: “We’re addicted to campaigns, not commitments.” — Ian Schafer
3: “Learn how to listen. Simple, I know, but it’s a best practice.” — Chris Brogan
4: “Markets are conversations.” — The Cluetrain Manifesto
The first four rules of social media for business | TechRepublic