(en) Algunas ideas y conceptos de los ex-profesores del MIT Entrepreneurship Center en el seminario de ventas del programa @valencianglobal
- Sales is a Science, not an art
- Tune your radio station to: W.I.F.M. : What’s In it For Me?)
- Technology open doors, Benefit close sales (Value Proposition)
- Technology is a platform to sustain a competitive advantage
- Customer focus
- Build trust, active listening and “mirroring” for feedback
- Selling effort must be focused on the persons with pain and/or the persons with money
- You can be their hero if you relief their pain
- Look for the client’s “business drivers”
- Aspirin for your customer
- Customer intimacy
- “Jury” is all (know it, change it if wrong…)
- Research about your target/Identify Decision Maker/Stalk to DM/Pitch/Get Evaluation
- Four-eyes meeting (Desired Outcomes Of The Meeting)
- You only get one chance to make a good first impression
- Luck is where Preparation Meets Opportunity
- Hope is not an strategy
- Total global domination of the chosen market niche
- Challenger or defender? Challenger assets: flex/passion/attitudes/self-aware/honest/commitment
- The Pig & Chicken … (A Commitment story)
- Team, team, team
- Hire “A” people
- Ambitious without Ego
and
- Engineers: Sales people are not a lower life form
- Don’t have a heart … except for the rest of the company
- Maniac workaholic (odio ésta)
- N.F.W. = No Way! 😉