En Bruce Mau Design:

  • 1. Allow events to change you.
  • 2. Forget about good.
  • 3. Process is more important than outcome.
  • 4. Love your experiments (as you would an ugly child).
  • 5. Go deep.
  • 6. Capture accidents.
  • 7. Study.
  • 8. Drift.
  • 9. Begin anywhere.
  • 10. Everyone is a leader.
  • 11. Harvest ideas.
  • 12. Keep moving.
  • 13. Slow down.
  • 14. Don’t be cool.
  • 15. Ask stupid questions.
  • 16. Collaborate.
  • 18. Stay up late.
  • 19. Work the metaphor.
  • 20. Be careful to take risks.
  • 21. Repeat yourself.
  • 22. Make your own tools.
  • 23. Stand on someone’s shoulders.
  • 24. Avoid software.
  • 25. Don’t clean your desk.
  • 26. Don’t enter awards competitions.
  • 27. Read only left-hand pages.
  • 28. Make new words.
  • 29. Think with your mind.
  • 30. Organization = Liberty.
  • 31. Don’t borrow money.
  • 32. Listen carefully.
  • 33. Take field trips.
  • 34. Make mistakes faster.
  • 35. Imitate.
  • 36. Scat.
  • 37. Break it, stretch it, bend it, crush it, crack it, fold it.
  • 38. Explore the other edge.
  • 39. Coffee breaks, cab rides, green rooms.
  • 40. Avoid fields.
  • 41. Laugh.
  • 42. Remember.
  • 43. Power to the people.