This Is How a CEO Tells a Great Story | OpenView Labs

#1. Name a Big, Relevant Change in the World (1:20)

#2. Don’t Proceed Until Your Audience Validates the Change (2:29)

#3. Tease Your Promised Land Before Pitching Your Product (2:44)

#4. Name the stakes (2:51)

#5. Position features as overcoming obstacles to the Promised Land (4:28)