Every company is bound by its capabilities…

…but the best companies re-shape these bounds because they are defined by priorities.

Origen: The iPhone is the most successful product of all time (by @asymco) | appletalk:entremaqueros

Excerpts on “innovation drivers”, taken from Horace Dediu’s blog post (about Apple) “The pivot“.

…no business is good if it is static. What makes a business great is dynamism. The idea is to constantly maneuver for a new or enhanced way of doing business as technologies enable entrepreneurs to fundamentally change how value is captured or allocated.

Apple, since its inception, has always been oriented around its customers, not its products.

Every company is bound by its capabilities but the best companies re-shape these bounds because they are defined by priorities.

A priorities-driven company habitually re-designs its processes and its resources.
A resources- or process-driven company re-designs its priorities as its capabilities change.

(Refering to Apple) the company should be classified by the set of problems it seeks to solve (e.g. communications, community, productivity, creativity, wellbeing).

This disconnect between what people think Apple sells and what Apple builds is as perplexing as the cognitive disconnect between what companies sell and what customers buy.