Marketing Workshop VGGP

(en) Algunas ideas y conceptos de los ex-profesores del MIT Entrepreneurship Center en el seminario de marketing del programa @valencianglobalMarketing is science not art What’s your goal? Personal, Financial or TimeFrame? rich vs. king Single Necessary Condition for a business?A paying customer Technology is not a business. We have to give/offer/sale solutions (services). Technology is overrated when it comes to business. Marketing is [...]

Aroma a emprendedor … ¿o a empresario? ;-)

 En las pasadas semanas estuve en bastantes “jornadas” orientadas a empresarios y emprendedores. Sí, empresarios y emprendedores, porque este es uno lo asuntos de que se habló que me “apetece” comentar. En alguno de los eventos, un ponente se quejaba del término emprendedor y decía que debíamos llamarlo empresario. Yo creo que, como todos, estaba [...]

Building Great Founding Teams | Steve Blank

Building Great Founding Teams | Steve Blank FIgure out who you areMany founding teams fail because they’ve never had the conversation about founder, founding team and founding CEO.  Spend the time and take stock of who’s on the journey with you.Lessons LearnedFounder, Founding team, Founding CEO all have word “founder” in them but have different [...]

Las ‘startups’, ¿crean o destruyen empleo?

Interesante reflexión de @alejandrosuarez en Teknautas"… Ejemplos de la nueva economía, como por ejemplo Google, tienen cerca de 30.000 empleados a nivel mundial. En España, apenas alcanzan las cien o doscientas personas, aunque es difícil tener el dato exacto por la opacidad de la compañía. Empresas como Facebook o Twitter tienen en nuestro país pequeñas [...]

Bottom-Up Business Intelligence

"… We see emergent behavior in systems like ant colonies, when the individual agents in the system pay attention to their immediate neighbors …"Information Development - Bottom-Up Business Intelligence“We see emergent behavior in systems like ant colonies,” Johnson explained, “when the individual agents in the system pay attention to their immediate neighbors rather than wait [...]

Comunidades

El equipo de @foundum me regaló el libro Startup Communities (Brad Feld @bfeld, 2012; ed. Wiley), fue un gran regalo que llegó en el momento más oportuno. Así que, nuevamente, gracias. Hace ya años que me “interesan” las “dinámicas de los grupos”. Me resulta curioso observar o estudiar el comportamiento grupal … por eso hace tiempo [...]

To Sell Anything You Need to Know What Makes You Unique

"… If you have gotten the customer to acknowledge a “pain” and they are aware and believe that your can uniquely solve that pain you’re a long way down the sales funnel. …"To Sell Anything You Need to Know What Makes You Unique"… But that instant product / market fit is rare.So you need a [...]

Why Making Money Is Not Enough | MIT Sloan Management Review

"… the maximization of profit is not a purpose; instead, it is an outcome." -Ratan TataWhy Making Money Is Not Enough | MIT Sloan Management Review"… it is possible to build and lead companies that retain a deeper purpose,” they write. Despite the growing wealth of the Tata Group, they note, company leaders are not featured [...]

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