Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?
And while they weren’t more likely to buy used, rather than new, Millennials were significantly more likely to be trying alternatives to ownership.en Sustainable Brands"… This year, we found that the percentage most often buying used has increased to 26% and that 12% of Americans are actively taking part in the share-it, swap-it, rent-it economy. [...]