5 Studies on the Benefits of the Purpose-Driven Workplace – IDEO U

1. Lower Risk of Death
2. More Fulfilled at Work
3. Higher Employee Retention
4. Meaning over Recognition
5. Higher Returns for Purpose-Driven Companies

The Invisible Hand: Companies & Purpose
In The Wealth of Nations and The Theory of Moral Sentiments, Adam Smith introduced the idea of “the invisible hand,” how markets and their self-interests can benefit society. Whether companies and markets can deliver on the needs of people will be put to the test in the coming years with the acceleration of technology, automation, and complex issues like climate change. The Circular Economy is one example of how purpose-driven companies can lead the charge towards more sustainable systems and solutions. Will your company and others deliver on meeting the needs of people?