Vía @adolfoplasencia las interesantes dudas de David Byrne sobre los modelos de suscripción y como el pedir a las discográficas que cambiaran su modelo de negocio fue escuchado por estas para hacerlo a su favor, pero no en favor de los artistas… tema complicado, espinoso y posiblemente una exposición de la problemática muy interesante. No busquéis respuestas… casi mejor proponedlas en los comentarios 😉
David Byrne: ‘The internet will suck all creative content out of the world’ | Music | The Guardian
The amounts these services pay per stream is miniscule – their idea being that if enough people use the service those tiny grains of sand will pile up. Domination and ubiquity are therefore to be encouraged. We should readjust our values because in the web-based world we are told that monopoly is good for us. The major record labels usually siphon off most of this income, and then they dribble about 15-20% of what’s left down to their artists. Indie labels are often a lot fairer – sometimes sharing the income 50/50. Damon Krukowski (Galaxie 500, Damon & Naomi) has published abysmal data on payouts from Pandora and Spotify for his song “Tugboat” and Lowery even wrote a piece entitled “My Song Got Played on Pandora 1 Million Times and All I Got Was $16.89, Less Than What I Make from a Single T-shirt Sale!” For a band of four people that makes a 15% royalty from Spotify streams, it would take 236,549,020 streams for each person to earn a minimum wage of $15,080 (£9,435) a year. For perspective, Daft Punk‘s song of the summer, “Get Lucky”, reached 104,760,000 Spotify streams by the end of August: the two Daft Punk guys stand to make somewhere around $13,000 each. Not bad, but remember this is just one song from a lengthy recording that took a lot of time and money to develop. That won’t pay their bills if it’s their principal source of income. And what happens to the bands who don’t have massive international summer hits?
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How do you make the transition from “I’ll give away anything to get noticed” to “Sorry, now you have to pay for my music”? Carney’s implied point is important – the core issue is about sustainability; how can artists survive in the long term beyond that initial surge of interest?
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Spotify gave $500m in advances to major labels in the US for the right to license their catalogues. That was an “advance” against income – so theoretically it’s not the labels’ money to pocket. Another chunk of change is soon to follow. The labels also got equity; so they are now partners and shareholders in Spotify, which is valued at around $3bn. That income from equity, when and if the service goes public, does not have to be shared with the artists.…The major labels are happy, the consumer is happy and the CEOs of the web services are happy. All good, except no one is left to speak for those who actually make the stuff. In response to this lack of representation, some artists – of all types, not just musicians – are forming an organisation called the Content Creators Coalition, an entity that speaks out on artists’ behalf.…The larger question is that if free or cheap streaming becomes the way we consume all (recorded) music and indeed a huge percentage of other creative content – TV, movies, games, art, porn – then perhaps we might stop for a moment and consider the effect these services and this technology will have, before “selling off” all our cultural assets the way the big record companies did.…I don’t have an answer. I wish I could propose something besides what we’ve heard before: “Make money on live shows.” Or, “Get corporate support and sell your music to advertisers.”…What’s at stake is not so much the survival of artists like me, but that of emerging artists and those who have only a few records under their belts