Part of your hormonal reward is based on the fact the thing you just built has never been built before. …
The situation arises: you enjoy the highs, but you are unable to create enough new to support these highs, so you trick your brain into rewarding you for doing far less – you convince your brain of the dubious value of being busy.
…
…Has anything blown up in the last six hours? No texts and no urgent emails. A quick scan of news sites shows me what the planet currently cares about and then I head into my cave after making a pot of coffee. Another deeper email scan to deal with the first round of mails that need attention followed by a glance at my calendar – the day is full. Nine meetings, blocked out for lunch…
After decades of following this protocol, I’m certain of what I’m doing – I’m building mental momentum. I’m convincing my brain through a constant firehose of content of one thing: We are going to be super busy today – it’s going to be awesome. How about a hit of the good stuff? Now, I can rationalize this morning preparation as gathering context and mentally preparing for the day but what I’m really doing is overclocking my brain. This is why I’m drinking coffee. I want to make sure by the time I hit the office, I’m working at 112%, I’m walking fast in the hallways of the office with a smile on my face, I am ready to fully crush this day.
What I am really describing is a chemical addiction to the endorphins produced by my body that are supposed to reward productivity, but I have figured out how to force their creation via my advanced state of busy.