Spending on cloud technology is set to greatly expand in the coming years…
Increased spending and relative ease associated with purchasing cloud-based solutions means key decisions makers often-times aren’t involved in the buying experience until the very last stages…
Because purchasing is decentralized, buyers are more concerned than ever with getting a purchase wrong, which is why they’re waiting longer to initiate contact with the sales team, are harder to get in touch with and are doing more research on their own up front…
When sales reps do get in touch, responding quickly is crucial to closing the deal…
But, if you’re the first to get in touch with a potential buyer, your odds of winning their business of winning their business increase dramatically…
Even better than being first, though, is a personal connection or direct referral…
When you do close the deal, buyers are looking for more support and attention from their existing vendors…