A few weeks ago I was given this Harvard article (in spanish) about servizitation. In case you would like to read something about it in English:

Servitization: is a paradigm shift in the business model and service enterprise required?,

Servitization, Survival and Productivity

or Servitization: Disentangling the impact of service business model innovation on the performance of manufacturing firms

could be an approach.



Today I have found this short reading from CIO, interesting enough to become an intro.

Your as-a-service playbook for large enterprise has arrived.


What is the configurable enterprise?

Take the way we think about smartphones as an analogy. A smartphone has three parts: hardware, the operating system, and the apps that run on top of it. For every user, the hardware and OS are the same, but the apps are where the real experience and value-add happen. …

Enterprises can also be thought of as having a similar set of parts. The hardware is your company’s core competencies, intellectual property, market share, and culture. Your operating system is the fusion of your business operating model and IT operating model. Your apps are wide ranging ‘as-a-service services (ranging from computing to analytics to mobility) that quickly integrate into your core assets to create new businesses and revive existing ventures. App-like flexibility will increasingly determine the success of the enterprise through allowing rapid monetization of great ideas – ideas which previously would have taken years and millions of dollars to develop.


How can your enterprise become ‘configurable’? 

What this means for enterprises at a minimum is that IT and business operating models must converge to create a single digital operating model.

Successful enterprises will have to:

  • Find ways to adapt the ‘as-a-service technologies for business, whether through monetization of core data, value-added services, cost savings through rapid scale, or any number of methods

  • Move fixed assets to consumption based models and transform them into ‘as-a-service components

  • Effectively integrate ‘as-a-service testbeds and R&D back into the economy at a quicker pace than before, because gone are the days where it will be possible to sustain different departments or an unintegrated R&D arm. Gone too are the days of two-year development cycles…