The Greatest Sales Deck I’ve Ever Seen: It’s Zuora’s, and it’s brilliant. Here’s why. | OpenView Labs.

#1. Name a Big, Relevant Change in the World

#2. Show There’ll Be Winners and Losers

#3. Tease the Promised Land

#4. Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land

#5. Present Evidence that You Can Make the Story Come True

 

Reminds me pretty much to the process described in The Challenger Sale (El Vendedor Desafiante).