Myth 1: People don’t want to use digital services for healthcare
Myth 2: Only young people want to use digital services
Myth 3: Mobile health is the game changer
Myth 4: Patients want innovative features and apps
Myth 5: A comprehensive platform of service offerings is a prerequisite for creating value
Three steps can help healthcare companies begin their journey toward the third wave of digitization.
The first step is to understand what it is that patients really want and the best way to give it to them.
Second, organizations should segment their services according to basic criteria such as the amount of investment required, estimated patient demand, and value created through the service.
And third, just like organizations in other industries, healthcare companies should continually add new services to keep patient attention and build value.