via Growth Hackers Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor Check: Subject Line •Is longer better? •What about symbols in subject lines? •Things to keep in mind when using emoji in email Preheader Personalization Humanization / Contextual Marketing Dynamic Content Email Layout •Inverted Pyramid •Zig-Zag •One column…
Facebook has open-sourced its Prophet forecasting tool, designed «to make it easier for experts and non-experts to make high-quality forecasts,» according to a blog post by Sean J. Taylor and Ben Letham in the company’s research team. «Forecasts are customizable in ways that are intuitive to non-experts,» they wrote. The code is available on GitHub…
Forget Technical Debt — Heres How to Build Technical Wealth | First Round Review. This means code that isn’t written cleanly, that lacks explanation, that contains zero artifacts of your ideas and decision-making processes. A unit test is one type of artifact, but so is any documentation of the rationale and reasoning used to create…
Explore your Passion for the Humanities: Music, Film, Literature The humanities are often described as the study of how people process and document the human experience, making it so relevant to developing empathy. Steve Jobs so often talked about how at Apple they tried to be at the intersection of liberal arts and technology. And…
“Adding manpower to a late software project makes it later.” Obstacle #1: Naive Resource Management Obstacle #2: Teams Organized by Functional Specialization Obstacle #3: Teams Organized by Architectural Components Obstacle #4: Distraction Obstacle #5: Reluctance to Continuously Refine, Reprioritize and Rescope Obstacle #6: Rampant Technical Debt Obstacle #7: Lack of Commitment to Transformation
Los 10 mejores usos de software open source (código abierto, libre) en el mundo empresarial. En inglés, con enlaces a las aplicaciones para cada una de las utilidades. 1: Server software 2: Development 3: Security 4: Desktops 5: Workflow 6: Collaboration 7: Big data 8: Cloud 9: Multimedia 10: E-commerce
Una interesante presentación de uno de los ingenieros de Etsy, el famoso sitio de e-commerce para artículos «handmade». En definitiva, la métrica es el paso previo al proceso creativo, ha de justificar la característica que queremos implementar. A los ingenieros debería venirles dada por marketing, pero si no la tienen en el briefing… deberían hacerla ellos…
vía @zite, muy interesante este artículo de stratechery: «Pleco, building a business, not an App» He has identified a niche – Chinese language learning – and over many years he has worked diligently to be the app for that category. Much of that time has not been spent on development or design. Rather, it’s been…
Vía @jorgecortell una interesanteUna interesante entrada en entopix con muchos datos para implementar soluciones de Procesamiento de Lenguaje Natural, Natural Language Processing (NPL). So, why is it possible for such complex software to be free? Researchers at universities are spending decades improving performance of many individual components and publish their results in conference papers. Releasing…
Vía @intercom WHY IS ‘NO’ IMPORTANT? The thing is, no one keeps crap ideas in their roadmap. Identifying and eliminating the bad ideas is the easy bit. Real product decisions aren’t easy. They require you to look at a proposal and say “This is a really great idea, I can see why our customers would…
