Forget manuals and Learning Management Systems

Origen: How to shake up conversions with stirring conversations

Where the conversation happens matters.

According to a 2016 Ovum study, 53 percent of American and German respondents stated that they favor talking with businesses through chat apps versus the phone, mainly because of speed and convenience.

Meanwhile, 50.6 percent of consumers responding to a 2016 Ubisend survey said they believed that a business should be able to respond to their queries 24/7.

So, we have soaring usage of messaging apps, and a considerable number of our customers who believe we should be contactable 24/7. But staffing a customer service center 24/7 is costly and expends human capital by the bucketload.

 

In what is being known as the democratization of AI, large tech companies like Microsoft, Google and Facebook are putting the power of AI into the hands of the masses via developer tools like APIs.

Google offers api.ai, Facebook has Messenger Platform, and Microsoft has the Bot Framework, which allows you to build bots that can be used across multiple platforms — wherever your users are — including Cortana, Skype, Slack, Facebook Messenger, Skype for Business and more.

Bot Framework also allows you to enhance your bot’s capabilities by adding intelligence via the Cognitive Services APIs. These APIs allow your bot to respond as if they can see the world as people see it and are even able to learn from interactions — just like humans can improve their capabilities as they gain more experience.

 

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The Best Invoicing Software: 16 Apps to Get Paid for Your Work

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Origen: The Best Invoicing Software: 16 Apps to Get Paid for Your Work

…three apps stood out in particular. Hiveage lets you make an invoice online without an account—perfect for sending one-off invoices quickly. PayPal‘s invoice tool lets you send an invoice and get paid from the same account. And Wave gives you a full-featured accounting app for free.

There’s more, too. There are invoicing apps that do everything from accounting to projects, with a nice invoice tool included. Either way, these apps will help you make invoices faster and more reliably than you could in a word processor. So you can get over that painful task and get paid as quickly as possible for your work.

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The Really Good Guide to Email Design

via Growth Hackers

Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor

Check:

Subject Line

•Is longer better?

•What about symbols in subject lines?

•Things to keep in mind when using emoji in email

Preheader

Personalization

 

Humanization / Contextual Marketing

Dynamic Content

Email Layout

•Inverted Pyramid

•Zig-Zag

•One column

Email Width

 

Images

 

Web Fonts + Fallbacks

White Space

 

Mobile Optimization

CTAs + Bulletproof Buttons

Links

Video

GIFs

Copy/Tone

Spelling/Grammar

A/B Testing

Footer

•Legal

•Social Links

•App

•Referral

•Support

 

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Psychd: A new user psychology framework for increasing funnel conversion (Guest Post) at andrewchen

Origen: Psychd: A new user psychology framework for increasing funnel conversion (Guest Post) at andrewchen

Every element of a webpage either inspires us by giving us more units of Psych or overwhelms us by depleting our existing store of Psych.

A user at 100 Psych is maximally committed to their current experience, does not need further motivation, and will overcome most challenges. For example, a person who needs to file their taxes tonight will do whatever it takes to download their W2 from their company’s payroll site. They’ll complete a forgotten password step, suffer through a poor interface they’ve never used before, and read through confusing numbers in order to get their taxes done in time.

A user at 0 Psych is exhausted and disinterested, to the point of abandoning their current experience. For example, a person accidentally clicking on an ad who realizes they’ve ended up on a scam site will have no motivation to continue and will bounce.

1. Assess initial Psych
2. Psych on the landing page
3. Enter personal info
4. Interact with product
5. Enter payment information

But optimizing Psych isn’t just a matter of removing clicks and reducing text. In some cases, more detailed forms or copy can help by decreasing the cognitive load on making the decision — even though it’s technically more effort. For example, including more information about security and money-back guarantees can overcome trust barriers and alleviate fears for big purchases.

Airbnb does a good job of loading up the page with +Psych elements because they know they’re asking a lot of the user:

  • “Earn money? Yes please.” → +10 Psych
  • “I can rent out an entire place, or a room, or just a couch? Then there probably is something for me.” → +5 Psych
  • “$741 weekly average… higher than I thought.” → +10 Psych
  • “Host insurance, and a $1M guarantee that protects my stuff… ok phew.” → +4 Psych

 

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Why Entrepreneurs Should (Occasionally) Think Like VCs – Leaders Fund

The most dangerous thing a company can do is miscalculate where on the spectrum it exists and what it can realistically achieve on its current course. Time and time again companies that believe themselves to be platforms and subsequently raise ‘platform’ money at ‘platform’ valuations, ramp up their burn without solid data to support a potential jump to the next stage of value creation. These companies risk boxing themselves out of the market by throwing off the balance of valuation vs potential outcome, in effect making the risk/return calculation a hard one to justify for future investors.

This isn’t as big of a problem for investors, because they are diversified amongst a portfolio of companies who are all taking risk. It is more of a prescient issue for entrepreneurs though, because all of their eggs are in one basket and raising money at high values and setting expectations that are unrealistic to achieve is a surefire way to lose control of a company.
For this reason, The best entrepreneurs share many common traits with the best investors. They understand this tradeoff and framework for decision making. They understand that there are no shortcuts or silver bullets to building a valuable company, and they must align their business strategy with their ambitions and achievable potential value for their company in order to build a company of consequence, and throw a win on the board for everyone involved.

 

Origen: Why Entrepreneurs Should (Occasionally) Think Like VCs – Leaders Fund

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How to run your small business with free open source software | CIO

Origen: How to run your small business with free open source software | CIO

 

Featured software:

Open source office productivity suites
OpenOffice
LibreOffice
NeoOffice
Calligra

Open source finance and accounting applications
GnuCash
TurboCASH
xTuple

Open source ERP software systems
ADempiere
OFBiz
Odoo

Open source CRM software options
SugarCRM Community Edition
OpenCRX
Fat Free CRM

Open source communications and telephony software
AsteriskNOW (Linux)
Elastix (Linux)

Open source content management systems
Drupal
WordPress
Joomla
OpenCMS

Open source ecommerce tools
OpenCart
PrestaShop
Zen Cart

More open source essentials
Open source security tools
Open source network management tools

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¿Cómo compran online los Baby Boomers, la Generación X y los Millennials? | LUXONOMY

…la Generación X ha realizado el mayor número de transacciones online que cualquier otro grupo (18.6), frente a los Millennials (15.6) y Baby Boomers (15.1) Esto se debe a que el primer grupo es más estable económicamente, en relación con los otros dos grupos.

Sorprendentemente, los Baby Boomers tienden a comprar casi como los Millennials, aun mejor, tienen un ticket de consumo mayor que sus contrapartes generacionales, interesándose en categorías como vinos, salud y bienes para el hogar.

Los Baby Boomers buscan comparar el precio con diferentes proveedoresmientras que los miembros de la Generación X buscan información como especificaciones, color estilo, etcétera. Finalmente, el grupo de los Millennials se centran en las recomendaciones online.

 

Origen: ¿Cómo compran online los Baby Boomers, la Generación X y los Millennials? | LUXONOMY

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