The Best Invoicing Software: 16 Apps to Get Paid for Your Work


Origen: The Best Invoicing Software: 16 Apps to Get Paid for Your Work

…three apps stood out in particular. Hiveage lets you make an invoice online without an account—perfect for sending one-off invoices quickly. PayPal‘s invoice tool lets you send an invoice and get paid from the same account. And Wave gives you a full-featured accounting app for free.

There’s more, too. There are invoicing apps that do everything from accounting to projects, with a nice invoice tool included. Either way, these apps will help you make invoices faster and more reliably than you could in a word processor. So you can get over that painful task and get paid as quickly as possible for your work.


The Really Good Guide to Email Design

via Growth Hackers

Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor


Subject Line

•Is longer better?

•What about symbols in subject lines?

•Things to keep in mind when using emoji in email




Humanization / Contextual Marketing

Dynamic Content

Email Layout

•Inverted Pyramid


•One column

Email Width




Web Fonts + Fallbacks

White Space


Mobile Optimization

CTAs + Bulletproof Buttons






A/B Testing



•Social Links






Psychd: A new user psychology framework for increasing funnel conversion (Guest Post) at andrewchen

Origen: Psychd: A new user psychology framework for increasing funnel conversion (Guest Post) at andrewchen

Every element of a webpage either inspires us by giving us more units of Psych or overwhelms us by depleting our existing store of Psych.

A user at 100 Psych is maximally committed to their current experience, does not need further motivation, and will overcome most challenges. For example, a person who needs to file their taxes tonight will do whatever it takes to download their W2 from their company’s payroll site. They’ll complete a forgotten password step, suffer through a poor interface they’ve never used before, and read through confusing numbers in order to get their taxes done in time.

A user at 0 Psych is exhausted and disinterested, to the point of abandoning their current experience. For example, a person accidentally clicking on an ad who realizes they’ve ended up on a scam site will have no motivation to continue and will bounce.

1. Assess initial Psych
2. Psych on the landing page
3. Enter personal info
4. Interact with product
5. Enter payment information

But optimizing Psych isn’t just a matter of removing clicks and reducing text. In some cases, more detailed forms or copy can help by decreasing the cognitive load on making the decision — even though it’s technically more effort. For example, including more information about security and money-back guarantees can overcome trust barriers and alleviate fears for big purchases.

Airbnb does a good job of loading up the page with +Psych elements because they know they’re asking a lot of the user:

  • “Earn money? Yes please.” → +10 Psych
  • “I can rent out an entire place, or a room, or just a couch? Then there probably is something for me.” → +5 Psych
  • “$741 weekly average… higher than I thought.” → +10 Psych
  • “Host insurance, and a $1M guarantee that protects my stuff… ok phew.” → +4 Psych



Why Entrepreneurs Should (Occasionally) Think Like VCs – Leaders Fund

The most dangerous thing a company can do is miscalculate where on the spectrum it exists and what it can realistically achieve on its current course. Time and time again companies that believe themselves to be platforms and subsequently raise ‘platform’ money at ‘platform’ valuations, ramp up their burn without solid data to support a potential jump to the next stage of value creation. These companies risk boxing themselves out of the market by throwing off the balance of valuation vs potential outcome, in effect making the risk/return calculation a hard one to justify for future investors.

This isn’t as big of a problem for investors, because they are diversified amongst a portfolio of companies who are all taking risk. It is more of a prescient issue for entrepreneurs though, because all of their eggs are in one basket and raising money at high values and setting expectations that are unrealistic to achieve is a surefire way to lose control of a company.
For this reason, The best entrepreneurs share many common traits with the best investors. They understand this tradeoff and framework for decision making. They understand that there are no shortcuts or silver bullets to building a valuable company, and they must align their business strategy with their ambitions and achievable potential value for their company in order to build a company of consequence, and throw a win on the board for everyone involved.


Origen: Why Entrepreneurs Should (Occasionally) Think Like VCs – Leaders Fund


How to run your small business with free open source software | CIO

Origen: How to run your small business with free open source software | CIO


Featured software:

Open source office productivity suites

Open source finance and accounting applications

Open source ERP software systems

Open source CRM software options
SugarCRM Community Edition
Fat Free CRM

Open source communications and telephony software
AsteriskNOW (Linux)
Elastix (Linux)

Open source content management systems

Open source ecommerce tools
Zen Cart

More open source essentials
Open source security tools
Open source network management tools


¿Cómo compran online los Baby Boomers, la Generación X y los Millennials? | LUXONOMY

…la Generación X ha realizado el mayor número de transacciones online que cualquier otro grupo (18.6), frente a los Millennials (15.6) y Baby Boomers (15.1) Esto se debe a que el primer grupo es más estable económicamente, en relación con los otros dos grupos.

Sorprendentemente, los Baby Boomers tienden a comprar casi como los Millennials, aun mejor, tienen un ticket de consumo mayor que sus contrapartes generacionales, interesándose en categorías como vinos, salud y bienes para el hogar.

Los Baby Boomers buscan comparar el precio con diferentes proveedoresmientras que los miembros de la Generación X buscan información como especificaciones, color estilo, etcétera. Finalmente, el grupo de los Millennials se centran en las recomendaciones online.


Origen: ¿Cómo compran online los Baby Boomers, la Generación X y los Millennials? | LUXONOMY


Best Free Project Management Apps


Fully Free Project Management Apps

Free Project Management Apps for Small Teams

Free Project Management Apps for a Single Project
Teamwork Projects
Zoho Projects
Pivotal Tracker

Run a Project Management App on Your Own Servers


Origen: The 19 Best Free Project Management Apps


Changes in App stores policies to make life better for developers

These changes have come into effect since December 2015, when some better known indie developers chose to take their apps away from the Mac App Store.

Why this matters

Services are critical to Apple’s future. Sure, the company hopes to continue to create powerful new product families (iMac, iPod, iPhone), and to incrementally improve these, but it also wants to build its recurring income.

The App Store, which has tripled gross revenues in the last three years, is currently Apple’’s biggest earning Services item. It accounts for around $8.6 billion of the $24 billion the services category generated for Apple in FY 2016 (Source: Loup Ventures, Bernstein, et al.).

Apple wants to double its services income by 2021. I think that’s a conservative target. I’m not alone in thinking this: App Annie projects consumers will spend $60 billion at the App Store in FY 2021.

To infinity and beyond

To meet its targets, Apple knows it needs to respond to developer complaints, and that is exactly what it has been doing.

App visibility remains a little opaque, but I predict the company will invest in machine intelligence solutions (bots?) to help customers find the apps they want, while simultaneously enabling developers to find the customers they deserve.

The App Store is critical to Apple – though its recent Workflow acquisition suggests the way we interact will apps will also change, as ambient computing through wearable devices becomes more mainstream.

Origen: Apple listens to developers, eradicates ‘free’ imitation at App Store | Computerworld


La Transformación Digital – en @sintetia

El concepto de transformación digital está de moda. Es la última ola de la innovación. Pero la transformación digital no debe entenderse sólo como la informatización de los procesos empresariales, como se entendía hasta ahora. La transformación digital va de la absorción estratégica de nuevas tecnologías disruptivas, todas ellas de base digital (internet de las cosas, 3D-printing, realidad virtual, big data, robótica e inteligencia artificial). El principal reto de las organizaciones en los próximos años será como interpretar, implementar e institucionalizar estas tecnologías para generar ventajas competitivas. En la industria, este reto se ha venido a denominar Industria 4.0. Pero el verdadero reto excede la industria. El verdadero reto, y la gran oportunidad, es desarrollar hospitales 4.0, universidades 4.0, escuelas 4.0, administraciones 4.0, ciudades 4.0 y países 4.0.

Origen: Sintetia » Llegó, la podemos tocar y deberíamos trabajar en sus oportunidades: la Transformación Digital 4.0