A formal proposal is one of the LAST things we should provide to a prospective customer.

When and How to Present a Proposal – Six Rules | Ethan Zoubek | Pulse | LinkedIn.

Proposal Rule #1 – No Surprises
Proposal Rule #2 – Decision Makers Don’t Read
Proposal Rule #3 – Show the Math
Proposal Rule #4 – It Must End
Proposal Rule #5 – Make it Beautiful
Proposal Rule #6 – Make it Repeatable