Myth No. 1: “Digital” is a noun
Myth No. 2: Digital business strategy is driven by the cloud, big data + analytics, mobility, and social media
Myth No. 3: Digital transformation is about using technology to increase efficiency
Myth No. 4: Digital companies need a Chief Digital Officer (CDO)
Myth No. 5: Digital transformation is about “enabling new business models”
…companies that pursue digital strategies or decide to apply selected digital techniques have two highly desirable characteristics:
First, they’re far more focused on increasing revenue than on cutting costs. That means they care more about growth than margin — and that makes them more fun in nearly every respect.
Second, they have a far more intense focus on engaging with their customers and on making every interaction that customers have with them as enjoyable — or, if enjoyment isn’t in the cards, as painless — as possible.