#1. Name a Big, Relevant Change in the World
#2. Show There’ll Be Winners and Losers
#3. Tease the Promised Land
#4. Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land
#5. Present Evidence that You Can Make the Story Come True
Reminds me pretty much to the process described in The Challenger Sale (El Vendedor Desafiante).