via Growth Hackers Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor Check: Subject Line •Is longer better? •What about symbols in subject lines? •Things to keep in mind when using emoji in email Preheader Personalization Humanization / Contextual Marketing Dynamic Content Email Layout •Inverted Pyramid •Zig-Zag •One column…
…a mobile app and a mobile compatible website serves two very distinct functions. Where a mobile site is integral to your site’s overall online presence, SEO and discovery, a mobile app is essential to customer retention, driving sales and encouraging customer loyalty. …Between push notifications and being able to target your app users based on…
A formal proposal is one of the LAST things we should provide to a prospective customer. When and How to Present a Proposal – Six Rules | Ethan Zoubek | Pulse | LinkedIn. Proposal Rule #1 – No Surprises Proposal Rule #2 – Decision Makers Don’t Read Proposal Rule #3 – Show the Math Proposal…
The surprising truth about which countries lead in digital | McKinsey & Company. In developing a distinctive digital offering, companies at almost any stage of their digital journey will find it helpful to think about four key steps: 1. Discover 2. Design 3. Deliver 4. “De-risk”
«Don’t trust your forecast roll up to spreadsheets and CRM tools alone!» …some of the archetypes behind common forecasting errors at all levels of a sales organization: Rose-colored Glasses Glen is too optimistic about every opportunity he sees in his pipeline. Hard of Hearing Harry’s ears are too full of wax to hear that his prospect…
En TechRepublic. Ojo con el vídeo 😉 Timeglider RWT Timeline Tiki-Toki Capzles myHistro
En el blog de Eva Moya, Magic Words of Intelligence tenéis toda la explicación, que recomendamos leer, sin duda. Os dejo sis consejos al final: Google Trends está muy bien, pero lo que más información te dará será el cruce de gráficas entre las herramientas de análisis de redes sociales y el Trends. Así…
McKinsey & Company, Julio 2014. Myth 1: People don’t want to use digital services for healthcare Myth 2: Only young people want to use digital services Myth 3: Mobile health is the game changer Myth 4: Patients want innovative features and apps Myth 5: A comprehensive platform of service offerings is a prerequisite for creating…
