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Origen: The Really Good Guide to Email Design (+ Bonus Checklist) | Campaign Monitor

Check:

Subject Line

•Is longer better?

•What about symbols in subject lines?

•Things to keep in mind when using emoji in email

Preheader

Personalization

 

Humanization / Contextual Marketing

Dynamic Content

Email Layout

•Inverted Pyramid

•Zig-Zag

•One column

Email Width

 

Images

 

Web Fonts + Fallbacks

White Space

 

Mobile Optimization

CTAs + Bulletproof Buttons

Links

Video

GIFs

Copy/Tone

Spelling/Grammar

A/B Testing

Footer

•Legal

•Social Links

•App

•Referral

•Support