{"id":559,"date":"2017-01-06T10:05:55","date_gmt":"2017-01-06T08:05:55","guid":{"rendered":"http:\/\/silta.es\/dixIT\/reflexiones-IT\/?p=559"},"modified":"2017-01-06T10:05:55","modified_gmt":"2017-01-06T08:05:55","slug":"5-myths-of-digital-transformation","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/5-myths-of-digital-transformation\/","title":{"rendered":"5 myths of digital transformation"},"content":{"rendered":"<p><span style=\"font-size: 1rem;\">v\u00eda <\/span><a style=\"font-size: 1rem;\" href=\"http:\/\/www.infoworld.com\/article\/3152507\/it-strategy\/the-5-myths-of-digital-transformation.html?idg_eid=9dc8315305c96907ac8f0d784e5b7079&amp;utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=InfoWorld%20Applications%20Report%202017-01-05&amp;utm_term=infoworld_app_rpt\">Busted! 5 myths of digital transformation | InfoWorld<\/a><span style=\"font-size: 1rem;\">.<\/span><\/p>\n<p>Myth No. 1: \u201cDigital\u201d is a noun<\/p>\n<p>Myth No. 2: Digital business strategy is driven by the cloud, big data + analytics, mobility, and social media<\/p>\n<p>Myth No. 3: Digital transformation is about using technology to increase efficiency<\/p>\n<p>Myth No. 4: Digital companies need a Chief Digital Officer (CDO)<\/p>\n<p>Myth No. 5: Digital transformation is about \u201cenabling new business models\u201d<\/p>\n<blockquote><p>\u2026companies that pursue digital strategies or decide to apply selected digital techniques have two highly desirable characteristics:<\/p>\n<p>First, they\u2019re far more focused on increasing revenue than on cutting costs. That means they care more about growth than margin &#8212; and that makes them more fun in nearly every respect.<\/p>\n<p>Second, they have a far more intense focus on engaging with their customers and on making every interaction that customers have with them as enjoyable &#8212; or, if enjoyment isn\u2019t in the cards, as painless &#8212; as possible.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>v\u00eda Busted! 5 myths of digital transformation | InfoWorld. Myth No. 1: \u201cDigital\u201d is a noun Myth No. 2: Digital business strategy is driven by the cloud, big data + analytics, mobility, and social media Myth No. 3: Digital transformation is about using technology to increase efficiency Myth No. 4: Digital companies need a Chief  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[178,179,176],"tags":[],"class_list":["post-559","post","type-post","status-publish","format-standard","hentry","category-innovation","category-project-management","category-strategy"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/559\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}