{"id":544,"date":"2016-10-12T20:07:34","date_gmt":"2016-10-12T18:07:34","guid":{"rendered":"http:\/\/silta.es\/dixIT\/reflexiones-IT\/?p=544"},"modified":"2016-10-12T20:07:34","modified_gmt":"2016-10-12T18:07:34","slug":"the-greatest-sales-deck-ive-ever-seen-its-zuoras-and-its-brilliant-heres-why-openview-labs","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/the-greatest-sales-deck-ive-ever-seen-its-zuoras-and-its-brilliant-heres-why-openview-labs\/","title":{"rendered":"The Greatest Sales Deck I\u2019ve Ever Seen: It\u2019s Zuora\u2019s, and it\u2019s brilliant. Here\u2019s why. | OpenView Labs"},"content":{"rendered":"<p><a href=\"http:\/\/labs.openviewpartners.com\/the-greatest-sales-deck-ive-ever-seen-its-zuoras-and-its-brilliant-heres-why\/?utm_campaign=Talent+eNewsletter&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=35169885&amp;_hsenc=p2ANqtz--XvZT9b90AzoQaKwHDASz0pWt8bqqHIVlJ7cEH7qZH7KDOICsvnleNTJuA5MzL-NlGZGR-8kJ9lQjNJCEjUCohoBxn_g&amp;_hsmi=35168568#.V_lBGjIrzdT\">The Greatest Sales Deck I\u2019ve Ever Seen: It\u2019s Zuora\u2019s, and it\u2019s brilliant. Here\u2019s why. | OpenView Labs<\/a>.<\/p>\n<p>#1. Name a Big, Relevant Change in the World<\/p>\n<p>#2. Show There\u2019ll Be Winners and Losers<\/p>\n<p>#3. Tease the Promised Land<\/p>\n<p>#4. Introduce Features as \u201cMagic Gifts\u201d for Overcoming Obstacles to the Promised Land<\/p>\n<p>#5. Present Evidence that You Can Make the Story Come True<\/p>\n<p>&nbsp;<\/p>\n<p>Reminds me pretty much to the process described in The Challenger Sale (<a href=\"http:\/\/www.casadellibro.com\/ebook-el-vendedor-desafiante-ebook\/9788499442402\/2051494\" target=\"_blank\" rel=\"noopener noreferrer\">El Vendedor Desafiante<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Greatest Sales Deck I\u2019ve Ever Seen: It\u2019s Zuora\u2019s, and it\u2019s brilliant. Here\u2019s why. | OpenView Labs. #1. Name a Big, Relevant Change in the World #2. Show There\u2019ll Be Winners and Losers #3. Tease the Promised Land #4. Introduce Features as \u201cMagic Gifts\u201d for Overcoming Obstacles to the Promised Land #5. Present Evidence that  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-544","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}