{"id":526,"date":"2016-06-19T17:23:41","date_gmt":"2016-06-19T15:23:41","guid":{"rendered":"http:\/\/silta.es\/dixIT\/reflexiones-IT\/?p=526"},"modified":"2016-06-19T17:23:41","modified_gmt":"2016-06-19T15:23:41","slug":"disruption-lessons-by-kodak-peter-diamandis","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/disruption-lessons-by-kodak-peter-diamandis\/","title":{"rendered":"Disruption – Lessons by Kodak (Peter Diamandis)"},"content":{"rendered":"

Lessons from Kodak – Peter Diamandis<\/a><\/p>\n

Eight Don\u2019ts \u2013 How Not To Be Disrupted<\/strong><\/p>\n

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  1. Don\u2019t close out your options too early:\u00a0<\/strong>For Kodak, they decided they weren\u2019t going to be in the digital camera business. As a result, they stopped devoting resources to digital before it was too late. Don\u2019t eliminate new products, new markets and new opportunities from your possible pipeline.<\/li>\n
  2. Don\u2019t be tied to your history:\u00a0<\/strong>As Ed relayed, \u201cYou have way more ahead of you than behind you… bringing the dead weight of your legacy from your past into the future can be detrimental to the business.\u201d Just because Kodak was in the paper-and-chemicals business doesn\u2019t mean they can\u2019t be something else.<\/li>\n
  3. Don\u2019t be overly attached to your existing business:<\/strong>\u00a0All existing products\/services will be disrupted, and revenues will eventually go to zero. Don\u2019t be attached to them. You have to move with technology and the market. This is hardest when you are profitable, like Kodak. You must be aware that you\u2019re most vulnerable when you\u2019re doing well.<\/li>\n
  4. Don\u2019t ignore the signals:<\/strong>\u00a0Ed mentioned, \u201cIt\u2019s easy to see that little disruptive force on the horizon and think to yourself, \u201cBoy I hope that thing goes away,\u201d or, \u201cI hope if I ignore that, it\u2019s just not going to happen.\u201d Don\u2019t ignore them. Your biggest threats are probably in the deceptive phrase.<\/li>\n
  5. Don\u2019t be tentative:<\/strong>\u00a0Kodak built the first digital camera. But they were tentative. They didn\u2019t want to put their name on it.\u00a0Don\u2019t be tentative; be bold. Don\u2019t play defense \u2013 spend money on accelerating (we\u2019ll get to this in a second).<\/li>\n
  6. Don\u2019t say, \u201cWe can\u2019t do X because it is not the way we do things\u201d<\/strong>: \u201cIt\u2019s not the way we do it\u201d is never a good enough argument NOT to try something new…<\/li>\n
  7. Don\u2019t worry about the big guys:<\/strong>\u00a0When looking at potential disruptions, don\u2019t worry about the big companies. They are usually (with some exceptions) slow-moving and tentative, ironically enough (see Kodak and Lotus). Instead, you should be worrying about the small guys in a garage. They have nothing to lose. Try to find them… invest in them, partner with them or hire them.<\/li>\n
  8. Don\u2019t fret!<\/strong>\u00a0You are fighting against billions of years of human evolution. We have evolved to be linear thinkers. Just keep trying to innovate and avoid doing the things above. And keep reading.<\/li>\n<\/ol>\n

     <\/p>\n

    Six Do\u2019s of Disruption: How to Disrupt Yourself<\/strong><\/p>\n

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    1. Disrupt your adjacencies:\u00a0<\/strong>It\u2019s hard to disrupt yourself; few companies have ever done this. So instead, try to disrupt your suppliers and\/or your customers. You can disrupt your suppliers by vertically integrating and building business around the systems that power your existing business. You can disrupt your customers by looking at the other products and services they are already using and build better ones. Apple, Amazon and Google are all great at both of these.<\/li>\n
    2. Build the best products, or get a piece of them:<\/strong>\u00a0The best product wins. Either build the best product in your category, or if you can\u2019t, find a way to get a piece of the best one.<\/li>\n
    3. Be agile:<\/strong>\u00a0Agility is everything. Make sure you have the right culture and people to support agility. Oftentimes organizations have an immune response to new innovations \u2013 instead, try to make innovation and change a part of your culture.<\/li>\n
    4. Watch your customers, then listen to them:<\/strong>\u00a0It sounds intuitive, but it\u2019s not. As Ed mentioned, Lotus saw that their customers were switching to Excel. Then they heard them say they preferred it. And yet they didn\u2019t do much about it. Your customers are your lifeblood. Listen to them and adapt to them.<\/li>\n
    5. Build a Skunkworks<\/strong>: Ed mentioned, \u201cI would have loved to have had a business inside Kodak whose job it was to totally destroy the core business.\u201d I\u2019ve talked about this idea before \u2013 you need to create a safe, secure place for innovation to happen.<\/li>\n
    6. Have an abundance mindset<\/strong>: As Ed puts it, \u201cThere is more ahead of you than behind you.\u201d Don\u2019t be afraid to reinvent yourself.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Lessons from Kodak – Peter Diamandis Eight Don\u2019ts \u2013 How Not To Be Disrupted Don\u2019t close out your options too early:\u00a0For Kodak, they decided they weren\u2019t going to be in the digital camera business. As a result, they stopped devoting resources to digital before it was too late. Don\u2019t eliminate new products, new markets and […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-526","post","type-post","status-publish","format-standard","hentry","category-innovation"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=526"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/526\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}