{"id":521,"date":"2016-05-19T23:47:08","date_gmt":"2016-05-19T21:47:08","guid":{"rendered":"http:\/\/silta.es\/dixIT\/reflexiones-IT\/?p=521"},"modified":"2016-05-19T23:47:08","modified_gmt":"2016-05-19T21:47:08","slug":"control-or-be-controlled-sales-forecasting-done-right-andreessen-horowitz","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/control-or-be-controlled-sales-forecasting-done-right-andreessen-horowitz\/","title":{"rendered":"Control, or Be Controlled: Sales Forecasting Done Right \u2013 Andreessen Horowitz"},"content":{"rendered":"<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\">\u00abDon\u2019t trust your forecast roll up to spreadsheets and CRM tools alone!\u00bb<\/p>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\">\u2026some of the archetypes behind common forecasting errors at all levels of a sales organization:<\/p>\n<ul>\n<li><em style=\"box-sizing: inherit;\">Rose-colored Glasses Glen<\/em><span style=\"font-size: 1.125rem;\">\u00a0is too optimistic about every opportunity he sees in his pipeline.<\/span><\/li>\n<li><em style=\"box-sizing: inherit;\">Hard of Hearing Harry<\/em><span style=\"font-size: 1.125rem;\">\u2019s ears are too full of wax to hear that his prospect is really suspect.<\/span><\/li>\n<li><em style=\"box-sizing: inherit;\">Sandy Sandbagger\u00a0<\/em><span style=\"font-size: 1.125rem;\">may be a pessimist, fear accountability, or just enjoys being the last-minute hero. She refuses to commit deals until quarter end.<\/span><\/li>\n<li><em style=\"box-sizing: inherit;\">Peter P.O. Perfect is<\/em><span style=\"font-size: 1.125rem;\">\u00a0too much of a perfectionist to commit to any deal in the forecast until he has a purchase order in hand.<\/span><\/li>\n<li><em style=\"box-sizing: inherit;\">Korner Kutter Keno<\/em><span style=\"font-size: 1.125rem;\">\u00a0forecasts deals, no matter what size, every time a prospect smiles at him. He can\u2019t resist taking shortcuts and is too impatient to take prospects through every stage in the sales process.<\/span><\/li>\n<li><em style=\"box-sizing: inherit;\">Fifty\/Fifty Freddie<\/em><span style=\"font-size: 1.125rem;\">\u00a0won\u2019t commit to a forecast, because he\u2019s not sure which way his deal will go. A quarter in your pocket would give you a better forecast than he could!<\/span><\/li>\n<\/ul>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\">Finally, every sales leader should also watch out for these two types of forecasted deals:<\/p>\n<ul>\n<li><span style=\"box-sizing: inherit; font-weight: bold;\">\u201cBirthday candles\u201d<\/span><span style=\"font-size: 1.125rem;\">\u00a0This deal has been in and out of the forecast so many times that we\u2019re lighting a candle for its every anniversary. So then how should you handle these? Easy: You shouldn\u2019t count on them. If they close, great; only then put them in the closed column.<\/span><\/li>\n<li><span style=\"box-sizing: inherit; font-weight: bold;\">\u201cBigfoot sightings\u201d\u00a0<\/span><span style=\"font-size: 1.125rem;\">These big but rarer deals will always take longer than normal. Since they\u2019re large and complicated, it\u2019s best not to commit the entire deal and instead only forecast part of it. In fact, I recommend forecasting these deals altogether outside your normal process.<\/span><\/li>\n<\/ul>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\">And since large deals can chew up a lot of resources, be aware of them disproportionately hogging resources. That\u2019s why it\u2019s critical to layer deal size in your sales forecasts.<\/p>\n<p>&nbsp;<\/p>\n<p><a style=\"font-size: 1rem;\" href=\"https:\/\/a16z.com\/2016\/04\/15\/sales-forecasting-methodology\/?utm_campaign=Mattermark+Daily&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=28591234&amp;_hsenc=p2ANqtz-9jtkEfQ8xm4Ri9_U7hJCK74pHHfxGDrPXHKUEX_XrVd5vD7b5LvD9eFpNUCbM5DliOGktTjnBosCAUwf6wZwcQJlfrBA&amp;_hsmi=28591234\">Control, or Be Controlled: Sales Forecasting Done Right<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u2026With a defined qualification methodology like MEDDICC, sales management can quickly diagnose each opportunity in a forecast roll up, prescribe next steps to ensure closure, and prioritize high velocity or high value deals. Here\u2019s how MEDDICC breaks down \u2014 with corresponding example questions to ask in the forecast call or meeting:<\/p>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\"><span style=\"box-sizing: inherit; font-weight: bold;\"><em style=\"box-sizing: inherit;\">M<\/em>etrics\u00a0<\/span>\u2026\u00a0<em style=\"box-sizing: inherit;\">Example forecast question: Have we (the sales team and\/or customer) developed a business case \/ ROI that justifies an investment in our solution?<\/em><\/p>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\"><span style=\"box-sizing: inherit; font-weight: bold;\"><em style=\"box-sizing: inherit;\">E<\/em>conomic buyer\u00a0<\/span>\u2026\u00a0<em style=\"box-sizing: inherit;\">Example forecast question: Do we have a mutually agreed-upon process and timeline with this buyer to transact in the sales period?<\/em><\/p>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\"><span style=\"box-sizing: inherit; font-weight: bold;\"><em style=\"box-sizing: inherit;\">D<\/em>ecision criteria\u00a0<\/span>\u2026\u00a0<em style=\"box-sizing: inherit;\">Example forecast question: Do we know and can\/have we influenced and met their technical and business criteria to align with our proposed solution?<\/em><\/p>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\"><span style=\"box-sizing: inherit; font-weight: bold;\"><em style=\"box-sizing: inherit;\">D<\/em>ecision process\u00a0\u2026<\/span>\u00a0<em style=\"box-sizing: inherit;\">Example forecast question: Do we understand the decision process and players? Do we have time and the political alignment to execute in the forecasted timeframe?<\/em><\/p>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\"><span style=\"box-sizing: inherit; font-weight: bold;\"><em style=\"box-sizing: inherit;\">I<\/em>dentify pain\u00a0<\/span>\u2026\u00a0<em style=\"box-sizing: inherit;\">Example forecast question: What is the compelling event or sense of urgency for them to complete the deal in the forecasted timeframe?<\/em><\/p>\n<p style=\"box-sizing: inherit; font-size: 1.125rem; line-height: 2.125rem; font-family: Lato, sans-serif; color: #000000; margin-bottom: 1.5em;\"><span style=\"box-sizing: inherit; font-weight: bold;\"><em style=\"box-sizing: inherit;\">C<\/em>hampion\u00a0<\/span>\u2026\u00a0<em style=\"box-sizing: inherit;\">Example forecast questions: Who is\/are our champion(s)? Have you tested the champion? How confident are they of completing our deal in the timeframe? Do they have more juice than our competition has?<\/em><\/p>\n<p><span style=\"color: #000000; font-family: Lato, sans-serif; font-size: 1.125rem; box-sizing: inherit; font-weight: bold;\"><em style=\"box-sizing: inherit;\">C<\/em>ompetition<\/span><span style=\"color: #000000; font-family: Lato, sans-serif; font-size: 1.125rem;\">\u00a0<\/span><span style=\"color: #000000; font-family: Lato, sans-serif; font-size: 1.125rem;\">\u2026\u00a0<\/span><em style=\"color: #000000; font-family: Lato, sans-serif; font-size: 1.125rem; box-sizing: inherit;\">Example forecast question: Have we beat or are we on the path to defeating our competition in the allotted timeframe?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abDon\u2019t trust your forecast roll up to spreadsheets and CRM tools alone!\u00bb \u2026some of the archetypes behind common forecasting errors at all levels of a sales organization: Rose-colored Glasses Glen\u00a0is too optimistic about every opportunity he sees in his pipeline. Hard of Hearing Harry\u2019s ears are too full of wax to hear that his prospect  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38,174],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","hentry","category-marketing","category-sales"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}