{"id":4211,"date":"2020-02-09T17:12:58","date_gmt":"2020-02-09T16:12:58","guid":{"rendered":"http:\/\/silta.es\/juantatay\/?p=4211"},"modified":"2020-02-09T17:12:58","modified_gmt":"2020-02-09T16:12:58","slug":"i-really-want-to-be-able-to-use-this-for-mail-while-sitting-on-the-toilet-steve-jobs-appletalkentremaqueros","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/i-really-want-to-be-able-to-use-this-for-mail-while-sitting-on-the-toilet-steve-jobs-appletalkentremaqueros\/","title":{"rendered":"\u201cI really want to be able to use this for mail while sitting on the toilet\u201d ~Steve Jobs | appletalk:entremaqueros"},"content":{"rendered":"

Origen: \u201cI really want to be able to use this for mail while sitting on the toilet\u201d ~Steve Jobs | appletalk:entremaqueros<\/a><\/em><\/p>\n

The story of the iPad goes way back beyond before the phone.<\/strong> It started out as this project called Q79. Q79 was the product that was built around multitouch exploration. So we were, at the time, looking at \u201cHow can we actually move computing forward? What\u2019s wrong with the Mac? And what\u2019s keeping it from being really, really more responsive and more direct?\u201d<\/strong> A lot of those questions are answered in terms of \u201cHow do we actually achieve a more direct and more responsive input through multitouch?\u201d and that program was built around creating a product line called Q79.<\/strong> At the time, it was looking at bringing a multitouch screen to a Macintosh laptop.<\/strong> Specifically the iBook, at the time. It turned out that was a really, really expensive endeavor and it just wasn\u2019t really going to be successful for Apple to build a super expensive computer coming off of having released the Cube, which didn\u2019t do well. We kind of pulled away from that effort and focused on a much smaller thing, which was the phone.<\/strong> When we resurrected the iPad, we knew that it was always designed as a computer<\/strong>and it was literally the perfect playground for multitouch. The phone was the first delivery mechanism<\/strong> but we always knew that we wanted a desktop class face to run applications for multitouch.<\/p>\n

When it was first designed, we were imagining how people were going to use it in this space. So we created this dock that gave you the opportunity to mount it to a keyboard and so that it could look like an iMac class thing.<\/strong> Again remember, we were always designing this as a computer to begin with, but it wasn\u2019t as powerful as a computer at the time.<\/strong><\/p>\n

\"\"<\/p>\n

I think it\u2019ll be interesting for all of us to watch and see how Apple evolves the iPad.<\/strong> But, you know, I think one of the struggles that customers have with the iPad right now is really trying to figure out what role it plays in terms of a portable class computer.<\/strong> You have a traditional desktop computer or a traditional laptop computer \u2014 and where does the iPad fit in? You know, I would hope and I think they would continue to evolve it to a point where the iPad does end up doing a lot more that the Mac [currently] does<\/strong> and that the Mac redefines itself as more of a professional tool and the iPad defines itself as more of a mass consumer computing platform. I think that would be almost like a natural progression.<\/p>\n

I\u2019m really proud of the fact that we were able to start that and have that trajectory continue through today<\/strong> and that this product in particular means so much to so many people. \u2026It\u2019s an amazing learning tool. It is so many things to so many people.<\/strong> And that is what great computing is all about.<\/strong><\/p>\n

\"\"<\/p>\n

I think what we originally envisioned was designed as a consumption device.<\/strong>One of the things that Steve<\/strong> had in his, like, mini-brief<\/strong> for it was \u201cI really want to be able to use this for mail while sitting on the toilet\u201d<\/strong> and that level of consumption and ease was something that went into us wanting it to replace your newspaper and wanting it to replace the books in your life.<\/strong> And I think the one regret that I have is that we weren\u2019t as successful <\/strong>in going through and replacing the textbooks that kids have to use today in school.<\/strong> I think we started there, but we never could really push off on that.<\/strong> I think a lot of that is really driven by business decisions and the gravity of the phone and the app ecosystem [being] so big.<\/strong> But, you know, I think our vision of making it so that kids weren\u2019t lugging around massive backpacks full of books is something that I wish we were able to do, but we weren\u2019t during our time \u2026that would be one regret.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Origen: \u201cI really want to be able to use this for mail while sitting on the toilet\u201d ~Steve Jobs | appletalk:entremaqueros The story of the iPad goes way back beyond before the phone. It started out as this project called Q79. Q79 was the product that was built around multitouch exploration. So we were, at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51,28,220,50,26,40,44,178,184,42],"tags":[221,215,209],"class_list":["post-4211","post","type-post","status-publish","format-standard","hentry","category-apple","category-cosillas-empresariales","category-design","category-diseno","category-el-critico-como-artista","category-ideas","category-innovacion","category-innovation","category-product-management","category-psicologia","tag-apple","tag-innovation","tag-product-m"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/4211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=4211"}],"version-history":[{"count":1,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/4211\/revisions"}],"predecessor-version":[{"id":4216,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/4211\/revisions\/4216"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=4211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=4211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=4211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}