{"id":2924,"date":"2018-11-04T08:53:00","date_gmt":"2018-11-04T07:53:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2018\/11\/04\/do-we-know-why-customers-would-want-us-to-transform-by-trendwatching\/"},"modified":"2018-11-04T08:53:00","modified_gmt":"2018-11-04T07:53:00","slug":"do-we-know-why-customers-would-want-us-to-transform-by-trendwatching","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/do-we-know-why-customers-would-want-us-to-transform-by-trendwatching\/","title":{"rendered":"Do we know why customers would want us to transform? (by @TrendWatching)"},"content":{"rendered":"<p>&nbsp;<b>Digital Transformation &amp; Consumer Trends&nbsp;<\/b>report: https:\/\/info.trendwatching.com\/hubfs\/Digital-Transformation-1.pdf<\/p>\n<div>\u2026<\/div>\n<blockquote><p>Before you embark on an expensive and ambitious digital transformation project, don\u2019t just ask, \u2018do we know why we\u2019re transforming?\u2019<br \/>Instead ask the more important question, \u2018do we know why customers would want us to transform?\u2019&nbsp;<\/p><\/blockquote>\n<blockquote><p>\u2026we\u2019d like to offer four reasons why too often the focus on \u2018digital transformation\u2019 misses the point, and show how injecting a consumer trend perspective can help increase your chances of success above that 50% mentioned above.<br \/>1. Focus on outcomes, not tools and technologies<br \/>&nbsp; &nbsp; &nbsp;Why do your customers care that you even exist?<br \/>2. Embrace the journey, rather than a destination<br \/>&nbsp; &nbsp; &nbsp;Every organization will need to be in a state of constant digital transformation.<br \/>3.&nbsp;Escape legacy thinking<br \/>&nbsp; &nbsp; &nbsp;Why protect legacy \u2018assets\u2019 that have become liabilities?<br \/>4.&nbsp;Pursue opportunity, rather than fear<br \/>&nbsp; &nbsp; &nbsp;You can never overshoot on customer experience<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Digital Transformation &amp; Consumer Trends&nbsp;report: https:\/\/info.trendwatching.com\/hubfs\/Digital-Transformation-1.pdf \u2026 Before you embark on an expensive and ambitious digital transformation project, don\u2019t just ask, \u2018do we know why we\u2019re transforming?\u2019Instead ask the more important question, \u2018do we know why customers would want us to transform?\u2019&nbsp; \u2026we\u2019d like to offer four reasons why too often the focus on \u2018digital  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2924","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=2924"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2924\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=2924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=2924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=2924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}