{"id":2868,"date":"2007-05-03T15:35:00","date_gmt":"2007-05-03T14:35:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2007\/05\/03\/masstige\/"},"modified":"2007-05-03T15:35:00","modified_gmt":"2007-05-03T14:35:00","slug":"masstige","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/masstige\/","title":{"rendered":"Masstige"},"content":{"rendered":"<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Masstige\" target=\"_blank\">Un concepto de marketing<\/a> cuyo significado viene a ser la masificaci\u00f3n de los productos de prestigio y que resulta, obviamente, de la mezcla de los t\u00e9rminos <i>mass<\/i> y <i>prestige<\/i>.<\/p>\n<p>No conoc\u00eda yo este t\u00e9rmino ni el art\u00edculo <a href=\"http:\/\/harvardbusinessonline.hbsp.harvard.edu\/b02\/en\/common\/item_detail.jhtml?id=R0304C&amp;referral=2340\" target=\"_blank\">\u00abLujo para las masas\u00bb de Michael Silverstein y Neil Fiskede en la Harvard Business Review<\/a> cuando escrib\u00ed <a href=\"http:\/\/www.entremaqueros.net\/bitacoras\/silta\/?p=76\" target=\"_blank\">este art\u00edculillo en AppleTalk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un concepto de marketing cuyo significado viene a ser la masificaci\u00f3n de los productos de prestigio y que resulta, obviamente, de la mezcla de los t\u00e9rminos mass y prestige. No conoc\u00eda yo este t\u00e9rmino ni el art\u00edculo \u00abLujo para las masas\u00bb de Michael Silverstein y Neil Fiskede en la Harvard Business Review cuando escrib\u00ed este  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38,37],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","hentry","category-marketing","category-tendencias"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=2868"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2868\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}