{"id":2832,"date":"2007-07-25T17:48:00","date_gmt":"2007-07-25T16:48:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2007\/07\/25\/las-claves-del-manifiesto-cluetrain\/"},"modified":"2007-07-25T17:48:00","modified_gmt":"2007-07-25T16:48:00","slug":"las-claves-del-manifiesto-cluetrain","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/las-claves-del-manifiesto-cluetrain\/","title":{"rendered":"Las claves del manifiesto \u00abCluetrain\u00bb"},"content":{"rendered":"<p>Hace poco clicando enlaces llegu\u00e9 a <a href=\"http:\/\/www.cluetrain.com\/\" target=\"_blank\">The Cluetrain Manifesto<\/a> \u00abWhen (Inter)networked Markets meet (Intra)networked Workers\u00bb \ud83d\ude09<\/p>\n<p>Una declaraci\u00f3n ya algo antigua (1999) que propone un nuevo paradigma para las empresas: el mercado es una conversaci\u00f3n global que a trav\u00e9s de internet se desarrolla r\u00e1pidamente y que permite compartir conocimiento relevante a gran velocidad. Los que participan lo hacen con un lenguaje llano, natural, honesto, directo, divertido y, a menudo, sorprendente. Por ello los mercados se est\u00e1n volviendo m\u00e1s inteligentes y r\u00e1pidos que las compa\u00f1\u00edas que juegan en ellos.<\/p>\n<p>Pese a sus 8 a\u00f1os, sus claves pueden considerarse de total actualidad y, desde luego, supone un camino que todav\u00eda muchas empresas han de descubrir.<\/p>\n<p>Las tesis del manifiesto en <a href=\"http:\/\/www.cluetrain.com\/#manifesto\" target=\"_blank\">ingl\u00e9s<\/a> y en <a href=\"http:\/\/tremendo.com\/cluetrain\/\" target=\"_blank\">castellano<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace poco clicando enlaces llegu\u00e9 a The Cluetrain Manifesto \u00abWhen (Inter)networked Markets meet (Intra)networked Workers\u00bb \ud83d\ude09 Una declaraci\u00f3n ya algo antigua (1999) que propone un nuevo paradigma para las empresas: el mercado es una conversaci\u00f3n global que a trav\u00e9s de internet se desarrolla r\u00e1pidamente y que permite compartir conocimiento relevante a gran velocidad. Los que  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,39],"tags":[],"class_list":["post-2832","post","type-post","status-publish","format-standard","hentry","category-cosillas-empresariales","category-internet"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=2832"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2832\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=2832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=2832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=2832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}