{"id":2530,"date":"2008-07-20T14:47:00","date_gmt":"2008-07-20T13:47:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2008\/07\/20\/marketing-de-la-escasez-y-marketing-viral\/"},"modified":"2008-07-20T14:47:00","modified_gmt":"2008-07-20T13:47:00","slug":"marketing-de-la-escasez-y-marketing-viral","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/marketing-de-la-escasez-y-marketing-viral\/","title":{"rendered":"Marketing de la escasez y marketing viral"},"content":{"rendered":"<p>Un par de art\u00edculos interesantes&#8230;<\/p>\n<p>El primero, de Seth Godin, sobre la <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2008\/07\/scarcity.html\" target=\"_blank\">\u00abgesti\u00f3n dela escasez\u00bb<\/a> (escrito con motivo de la que Godin considera mala pr\u00e1ctica de la misma en el lanzamiento del iPhone 3G).<\/p>\n<p>El segundo un completo repaso a <a href=\"http:\/\/www.shipsbiscuit.com\/2008\/07\/11\/viral-marketing-god-patterns-in-viral-marketing\/\" target=\"_blank\">las diferentes f\u00f3rmulas que suelen funcionar mejor en el marketing viral<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un par de art\u00edculos interesantes&#8230; El primero, de Seth Godin, sobre la \u00abgesti\u00f3n dela escasez\u00bb (escrito con motivo de la que Godin considera mala pr\u00e1ctica de la misma en el lanzamiento del iPhone 3G). El segundo un completo repaso a las diferentes f\u00f3rmulas que suelen funcionar mejor en el marketing viral.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,29,38],"tags":[],"class_list":["post-2530","post","type-post","status-publish","format-standard","hentry","category-cosillas-empresariales","category-gestion","category-marketing"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=2530"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2530\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=2530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=2530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=2530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}