{"id":2037,"date":"2011-06-12T09:50:00","date_gmt":"2011-06-12T08:50:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2011\/06\/12\/algoritmos-eticos-por-favor\/"},"modified":"2011-06-12T09:50:00","modified_gmt":"2011-06-12T08:50:00","slug":"algoritmos-eticos-por-favor","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/algoritmos-eticos-por-favor\/","title":{"rendered":"Algoritmos \u00e9ticos, por favor"},"content":{"rendered":"<p>Publicaba hace poco <a href=\"http:\/\/blogdesilta.blogspot.com\/2011\/06\/una-vision-sobre-el-futuro-de-internet.html\" target=\"_blank\">el futuro inmediato de la web<\/a>, en la que se ve cada m\u00e1s claro un negocio, sobre todo para el marketing y a trav\u00e9s de las redes sociales verticales. No se comentaba nada en esa presentaci\u00f3n sobre los filtros en las b\u00fasquedas que acaban por generar unas burbujas de informaci\u00f3n que nos ofrecen m\u00e1s bien los resultados que podr\u00edamos querer ver en lugar. Eli Paris comenta <a href=\"http:\/\/www.ted.com\/talks\/lang\/spa\/eli_pariser_beware_online_filter_bubbles.html\" target=\"_blank\">sobre ello en esta interesante charla en TED<\/a>. El marketing one-to-one, una de las soluciones para aumentar cuota de mercado ya, seg\u00fan recuerdo entre 1990 y 94 (antes de la eclosi\u00f3n de internet) se est\u00e1 haciendo realidad de la peor manera.<\/p>\n<p>As\u00ed que, por favor, dise\u00f1ad algoritmos \u00e9ticos (es lo que les falta frente al editor que controlaba los contenidos en el mundo anal\u00f3gico) \ud83d\ude09<\/p>\n<p><object width=\"400\" height=\"292\"><param name=\"movie\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\"><\/param><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\"\/><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"bgColor\" value=\"#ffffff\"><\/param><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talk\/stream\/2011\/Blank\/EliPariser_2011-320k.mp4&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/EliPariser-2011.embed_thumbnail.jpg&#038;vw=387&#038;vh=214&#038;ap=0&#038;ti=1091&#038;lang=spa&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=eli_pariser_beware_online_filter_bubbles;year=2011;theme=new_on_ted_com;theme=a_taste_of_ted2011;theme=what_s_next_in_tech;theme=bold_predictions_stern_warnings;event=TED2011;tag=Culture;tag=Global+Issues;tag=Technology;tag=journalism;tag=politics;&#038;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicaba hace poco el futuro inmediato de la web, en la que se ve cada m\u00e1s claro un negocio, sobre todo para el marketing y a trav\u00e9s de las redes sociales verticales. No se comentaba nada en esa presentaci\u00f3n sobre los filtros en las b\u00fasquedas que acaban por generar unas burbujas de informaci\u00f3n que nos  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35,28,26,45,39,38,37],"tags":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","hentry","category-consumismo","category-cosillas-empresariales","category-el-critico-como-artista","category-informatica","category-internet","category-marketing","category-tendencias"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=2037"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2037\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=2037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=2037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}