{"id":2001,"date":"2011-09-27T11:35:00","date_gmt":"2011-09-27T10:35:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2011\/09\/27\/ethos-pathos-y-logos-en-el-proceso-de-venta\/"},"modified":"2011-09-27T11:35:00","modified_gmt":"2011-09-27T10:35:00","slug":"ethos-pathos-y-logos-en-el-proceso-de-venta","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/ethos-pathos-y-logos-en-el-proceso-de-venta\/","title":{"rendered":"Ethos, Pathos y Logos en el proceso de venta"},"content":{"rendered":"<p>V\u00eda <b>Company Founder blog<\/b>, <a href=\"http:\/\/www.companyfounder.com\/2011\/09\/selling-tip-1-you-had-me-at-pathos\" target=\"_blank\">Selling Tip #1<\/a>:<\/p>\n<p><i>\u00ab\u2026<br \/>\u2026think about how you can establish your credibility, or <b>ethos<\/b>.  Why should I listen to you?  Who are you?  Don\u2019t go into a huge diatribe about how you\u2019re the greatest thing since sliced bread \u2013 that will only alienate me further. Instead, give me a few points about your background that will be relevant to me (assuming I\u2019m the prospect or the \u201cpersuadee\u201d). As I said, don\u2019t go over the top, or I\u2019ll think you\u2019re an ego-maniac and tune you out.<br \/>\u2026 think about how you may be able to touch me emotionally (<b>pathos<\/b>), or make some sort of emotional connection with me. Frankly, you may want to try to do this before you go into a bunch of information about your background. If you make an emotional connection first, I\u2019ll be more interested and more likely to listen to your description of your background, making it easier for you to establish your credibility (ethos).<br \/>\u2026<br \/>\u2026 notice that it\u2019s only after ethos and pathos are in place that you move into providing the logic of why someone should buy from you<\/i> (<b>logos<\/b>) <i>or take some other action that you want them to take.  As I said at the outset, if you show up and don\u2019t establish credibility and a connection with your prospect, but instead just move right into \u201csell mode,\u201d you are likely to have less than impressive results.<br \/>\u2026\u00bb<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00eda Company Founder blog, Selling Tip #1: \u00ab\u2026\u2026think about how you can establish your credibility, or ethos. Why should I listen to you? Who are you? Don\u2019t go into a huge diatribe about how you\u2019re the greatest thing since sliced bread \u2013 that will only alienate me further. Instead, give me a few points about  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,53,29,40],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","hentry","category-cosillas-empresariales","category-eficiencia","category-gestion","category-ideas"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}