{"id":1955,"date":"2012-08-28T18:04:00","date_gmt":"2012-08-28T17:04:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2012\/08\/28\/xerox-parc-apple-and-the-creation-of-the-mouse-the-new-yorker\/"},"modified":"2012-08-28T18:04:00","modified_gmt":"2012-08-28T17:04:00","slug":"xerox-parc-apple-and-the-creation-of-the-mouse-the-new-yorker","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/xerox-parc-apple-and-the-creation-of-the-mouse-the-new-yorker\/","title":{"rendered":"Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker"},"content":{"rendered":"

Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker<\/a>
Art\u00edculo de Malcolm Gladwell que va mas all\u00e1 de la mirada a \u00abApple copi\u00f3 a Xerox\u00bb en los procesos de innovaci\u00f3n de la compa\u00f1\u00eda de la manzana.<\/p>\n

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In the history of the mouse, Engelbart was the Soviet Union. He was the visionary, who saw the mouse before anyone else did. But visionaries are limited by their visions. \u201cEngelbart\u2019s self-defined mission was not to produce a product, or even a prototype; it was an open-ended search for knowledge,\u201d Matthew Hiltzik writes, in \u201cDealers of Lightning\u201d (1999), his wonderful history of Xerox PARC. \u201cConsequently, no project in his lab ever seemed to come to an end.\u201d Xerox PARC was the United States: it was a place where things got made. \u201cXerox created this perfect environment,\u201d recalled Bob Metcalfe, who worked there through much of the nineteen-seventies, before leaving to found the networking company 3Com. \u201cThere wasn\u2019t any hierarchy. We built out our own tools. When we needed to publish papers, we built a printer. When we needed to edit the papers, we built a computer. When we needed to connect computers, we figured out how to connect them. We had big budgets. Unlike many of our brethren, we didn\u2019t have to teach. We could just research. It was heaven.\u201d<\/div>\n
But heaven is not a good place to commercialize a product. \u201cWe built a computer and it was a beautiful thing,\u201d Metcalfe went on. \u201cWe developed our computer language, our own display, our own language. It was a gold-plated product. But it cost sixteen thousand dollars, and it needed to cost three thousand dollars.\u201d For an actual product, you need threat and constraint\u2014and the improvisation and creativity necessary to turn a gold-plated three-hundred-dollar mouse into something that works on Formica and costs fifteen dollars. Apple was Israel.<\/div>\n
Xerox couldn\u2019t<\/i> have been I.B.M. and Microsoft combined, in other words. \u201cYou can be one of the most successful makers of enterprise technology products the world has ever known, but that doesn\u2019t mean your instincts will carry over to the consumer market,\u201d the tech writer Harry McCracken recently wrote. \u201cThey\u2019re really different, and few companies have ever been successful in both.\u201d He was talking about the decision by the networking giant Cisco System, this spring, to shut down its Flip camera business, at a cost of many hundreds of millions of dollars. But he could just as easily have been talking about the Xerox of forty years ago, which was one of the most successful makers of enterprise technology the world has ever known. The fair question is whether Xerox, through its research arm in Palo Alto, found a better way to be Xerox\u2014and the answer is that it did, although that story doesn\u2019t get told nearly as often.<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Xerox PARC, Apple, and the Creation of the Mouse : The New YorkerArt\u00edculo de Malcolm Gladwell que va mas all\u00e1 de la mirada a \u00abApple copi\u00f3 a Xerox\u00bb en los procesos de innovaci\u00f3n de la compa\u00f1\u00eda de la manzana. In the history of the mouse, Engelbart was the Soviet Union. He was the visionary, who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-1955","post","type-post","status-publish","format-standard","hentry","category-apple"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1955"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1955\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}