{"id":1872,"date":"2012-10-26T23:23:00","date_gmt":"2012-10-26T22:23:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2012\/10\/26\/why-startups-need-marketing-christine-tsai\/"},"modified":"2012-10-26T23:23:00","modified_gmt":"2012-10-26T22:23:00","slug":"why-startups-need-marketing-christine-tsai","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/why-startups-need-marketing-christine-tsai\/","title":{"rendered":"Why Startups Need Marketing &#8211; Christine Tsai"},"content":{"rendered":"<p><span style=\"font-family: inherit;\"><i><span style=\"background-color: white;\">\u00bb \u2026 No matter what the startup is, marketing\u2019s mission is the same \u2014&nbsp;<\/span><span style=\"background-color: white;\">to&nbsp;tell the world about the product.<\/span><\/i><\/span><br \/><span style=\"font-family: inherit;\"><i><br \/><\/i><\/span> <\/p>\n<ul style=\"background-color: white; list-style-image: initial; list-style-position: initial; margin: 10px 0px 10px 30px; padding: 0px;\">\n<li style=\"margin: 0px; padding: 0px;\"><span style=\"font-family: inherit;\"><i>Positioning the product<\/i><\/span><i>\n<ul style=\"display: inline !important; list-style-image: initial; list-style-position: initial; margin: 10px 0px 10px 30px; padding: 0px;\"><i>&nbsp;<\/i><\/ul>\n<p><\/i><\/li>\n<\/ul>\n<ul style=\"background-color: white; list-style-image: initial; list-style-position: initial; margin: 10px 0px 10px 30px; padding: 0px;\">\n<li style=\"margin: 0px; padding: 0px;\"><span style=\"font-family: inherit;\"><i>Defining the target customer<\/i><\/span><\/li>\n<\/ul>\n<ul style=\"background-color: white; list-style-image: initial; list-style-position: initial; margin: 10px 0px 10px 30px; padding: 0px;\">\n<li style=\"margin: 0px; padding: 0px;\"><span style=\"font-family: inherit;\"><i>Representing the customer voice in the product roadmap<\/i><\/span><\/li>\n<\/ul>\n<ul style=\"background-color: white; list-style-image: initial; list-style-position: initial; margin: 10px 0px 10px 30px; padding: 0px;\">\n<li style=\"margin: 0px; padding: 0px;\"><span style=\"font-family: inherit;\"><i>Developing the company\u2019s brand<\/i><\/span><\/li>\n<\/ul>\n<ul style=\"background-color: white; list-style-image: initial; list-style-position: initial; margin: 10px 0px 10px 30px; padding: 0px;\">\n<li style=\"margin: 0px; padding: 0px;\"><span style=\"font-family: inherit;\"><i>Acquiring customers<\/i><\/span><\/li>\n<\/ul>\n<ul style=\"background-color: white; list-style-image: initial; list-style-position: initial; margin: 10px 0px 10px 30px; padding: 0px;\">\n<li style=\"margin: 0px; padding: 0px;\"><span style=\"font-weight: 700;\"><span style=\"font-family: inherit;\"><span style=\"font-weight: normal;\"><i>Keeping customers happ<\/i>y \u2026<\/span> \u00ab<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/christinetsai.tumblr.com\/post\/34060849471\/why-startups-need-marketing\">Why Startups Need Marketing &#8211; christine&#8217;s brain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bb \u2026 No matter what the startup is, marketing\u2019s mission is the same \u2014&nbsp;to&nbsp;tell the world about the product. Positioning the product &nbsp; Defining the target customer Representing the customer voice in the product roadmap Developing the company\u2019s brand Acquiring customers Keeping customers happy \u2026 \u00ab Why Startups Need Marketing &#8211; christine&#8217;s brain<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,29,38],"tags":[],"class_list":["post-1872","post","type-post","status-publish","format-standard","hentry","category-cosillas-empresariales","category-gestion","category-marketing"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1872"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1872\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}