{"id":1735,"date":"2013-06-14T16:10:00","date_gmt":"2013-06-14T15:10:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2013\/06\/14\/apple-ha-conseguido-sacarme-una-emocion-de-nuevo\/"},"modified":"2013-06-14T16:10:00","modified_gmt":"2013-06-14T15:10:00","slug":"apple-ha-conseguido-sacarme-una-emocion-de-nuevo","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/apple-ha-conseguido-sacarme-una-emocion-de-nuevo\/","title":{"rendered":"Apple ha conseguido sacarme una emoci\u00f3n (de nuevo)"},"content":{"rendered":"<p>Apple no me emocionaba as\u00ed desde los tiempos de <a href=\"http:\/\/www.entremaqueros.com\/bitacoras\/silta\/?page_id=3\" target=\"_blank\">Think Different<\/a> (no seas perret y haz click en el enlace) y el <a href=\"http:\/\/www.theapplecollection.com\/Collection\/AppleMovies\/mov\/20thmac.html\" target=\"_blank\">Twentieth Anniversary Macintosh<\/a> TAM:<\/p>\n<div>\n<div><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kDdonlUwIzc\" width=\"420\"><\/iframe><\/div>\n<div><i>For twenty years<\/i><\/div>\n<div><i>Apple design engineers<\/i><\/div>\n<div><i>have been building bridges<\/i><\/div>\n<div><i>between what people<\/i><\/div>\n<div><i>dream about and the<\/i><\/div>\n<div><i>technology that can make<\/i><\/div>\n<div><i>those dreams reality.<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>It&#8217;s our magnificient obsession.<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>It&#8217;s about working<\/i><\/div>\n<div><i>and playing and listening<\/i><\/div>\n<div><i>and learning and creating<\/i><\/div>\n<div><i>and communicating\u2013<\/i><\/div>\n<div><i>sometimes all<\/i><\/div>\n<div><i>at the same time,<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>It&#8217;s about the delight<\/i><\/div>\n<div><i>of doing things faster<\/i><\/div>\n<div><i>and better and easier,<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>It&#8217;s about<\/i><\/div>\n<div><i>turning your back on<\/i><\/div>\n<div><i>conventional wisdom<\/i><\/div>\n<div><i>and finding new ways.<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>I&#8217;ts about the joy<\/i><\/div>\n<div><i>of holding and handling<\/i><\/div>\n<div><i>and using things<\/i><\/div>\n<div><i>that are very well made.<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>Now, it&#8217;s about<\/i><\/div>\n<div><i>celebrating the last<\/i><\/div>\n<div><i>twenty years,<\/i><\/div>\n<div><i>and heralding<\/i><\/div>\n<div><i>the next twenty.<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>It&#8217;s about<\/i><\/div>\n<div><i>the most wonderful thing<\/i><\/div>\n<div><i>we&#8217;ve ever built.<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>It&#8217;s the Twentieth Anniversary Macintosh<\/i><\/div>\n<div><\/div>\n<div>Aunque se que es s\u00f3lo marketing, me gusta que sea bueno (o a mi me lo parezca, que para el caso\u2026 es de lo que se trata, pienso). Es como cu\u00e1ndo Jobs introdujo el concepto de la intersecci\u00f3n entre el arte y la tecnolog\u00eda, en 2003 \u00f3 2004, posiblemente con el lanzamiento del cube y que hasta en el segundo iPad se ha utilizado (ahora con una \u00abslide\u00bb que habla de <i>technology<\/i> y <i>liberal arts<\/i>).<\/div>\n<div><\/div>\n<div>V\u00eda <a href=\"https:\/\/twitter.com\/vgutierrez_\" target=\"_blank\">@vgutierrez_<\/a>&nbsp;he visto este nuevo anuncio de los se\u00f1ores del logo de la manzana mordida:<br \/><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/pnPy0Ei_H3k?rel=0\" width=\"640\"><\/iframe><\/p>\n<\/div>\n<div>Dice as\u00ed:<br \/><i>This is it.<br \/>This is what matters.<br \/>The experience of a product.<br \/>How it will make someone feel.<br \/>Will it make life better?<br \/>Does it deserve to exist?<br \/>We spend a lot of time on a few great things, until every idea we touch enhances each life it touches.<br \/>You may rarely look at it, but you\u2019ll always feel it.<br \/>This is our signature, and it means everything.<\/i><br \/><i><br \/><\/i> <i><br \/><\/i> No estaba mal, pero me ha sonado \u2026 raro. Luego, v\u00eda <a href=\"https:\/\/twitter.com\/MacDailyNews\" target=\"_blank\">@macdailynews<\/a> he visto este otro que s\u00ed \u00abme ha llegado\u00bb:<br \/><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" mozallowfullscreen=\"\" src=\"https:\/\/player.vimeo.com\/video\/125314031\" webkitallowfullscreen=\"\" width=\"640\"><\/iframe><br \/><a href=\"https:\/\/vimeo.com\/125314031\">Simplify is the only one yes in a thousand no&#8217;s.<\/a> from <a href=\"https:\/\/vimeo.com\/user37983271\">Andy Chen<\/a> on <a href=\"https:\/\/vimeo.com\/\">Vimeo<\/a>.<\/p>\n<p>Dice as\u00ed:<\/p>\n<div><i>if everyone<br \/>is busy making everything<br \/>how can anyone perfect anything?<\/p>\n<p>we start to confuse convenience with joy<br \/>abundance with choice<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>designing something requires focus<br \/>the first thing we ask is<\/i><\/div>\n<div><i>what do we want people to feel?<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>delight, surprise, love, connection<br \/>then we begin to craft around our intention<\/i><\/div>\n<div><i>it takes time\u2026<\/i><\/div>\n<div><i>there are a thousand no\u2019s for every yes<\/i><\/div>\n<div><i><br \/>we simplify<\/i><\/div>\n<div><i>we perfect<br \/>we start over<br \/>until everything we touch enhances each life it touches<\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i>only then do we sign our work<\/i><\/div>\n<div><i>Designed by Apple in California<\/i><\/div>\n<\/div>\n<\/div>\n<div><i><br \/><\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div><i><br \/><\/i><\/div>\n<div>(Que s\u00ed, que seguro que alguien los mencion\u00f3 antes, no me importa).<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple no me emocionaba as\u00ed desde los tiempos de Think Different (no seas perret y haz click en el enlace) y el Twentieth Anniversary Macintosh TAM: For twenty years Apple design engineers have been building bridges between what people dream about and the technology that can make those dreams reality. It&#8217;s our magnificient obsession. It&#8217;s  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-1735","post","type-post","status-publish","format-standard","hentry","category-apple"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1735"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1735\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}