{"id":1513,"date":"2014-08-09T17:16:00","date_gmt":"2014-08-09T16:16:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2014\/08\/09\/gratificacion-instantanea\/"},"modified":"2014-08-09T17:16:00","modified_gmt":"2014-08-09T16:16:00","slug":"gratificacion-instantanea","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/gratificacion-instantanea\/","title":{"rendered":"Gratificaci\u00f3n instant\u00e1nea"},"content":{"rendered":"
En Recode han escrito una entrada muy interesante sobre la gratificaci\u00f3n instant\u00e1nea<\/a>\u2026 que por el contenido no es la primera sobre este interesante asunto.<\/div>\n

No dej\u00e9is de leer los enlaces que hay en ella.<\/p>\n

Me parece un tema muy interesante tanto desde el punto sociol\u00f3gico, como desde el de dise\u00f1o de modelos de negocio\u2026<\/p>\n

<\/a><\/div>\n

De la entrada original<\/a><\/p>\n

\u2026 A decade ago, we got iTunes, and the ability to buy a song bought and delivered with the push of a button. Then Facebook helped us stay in touch with our spread-out friends and family from the comfort of our couch. Then Netflix DVDs started coming over the air instead of to our mailboxes. Now it\u2019s not just Web pages that we can load up instantly, it\u2019s the physical world.
Not to neglect the important historical contributions of pizza joints and Chinese restaurants, but the groundwork for what you might call the instant gratification economy was laid by Amazon, which spent years building up its inventory, fulfillment infrastructure and, most importantly, customer expectations for getting whatever they want delivered to their doors two days later.
\u2026
As for whether there\u2019s demand, forces are converging to fulfill the notion of what some pundits label \u201cIWWIWWIWI.\u201d That is, \u201cI want what I want when I want it.\u201d It\u2019s not the easiest acronym to get your tongue around \u2014 but it\u2019s pretty to look at, and it\u2019s right on the money.
Psychologist and consumer expert Kit Yarrow\u2019s new book, \u201cDecoding the New Consumer Mind<\/a>,\u201d is all about IWWIWWIWI.
Yarrow thinks<\/a> we\u2019ve become conditioned for impatience by technology like Internet search and smartphones. \u201cToday, we have almost no tolerance for boredom,\u201d she told me. \u201cOur brains are malleable, and I think they have shifted to accommodate much more stimulation. We\u2019re fascinated by newness, and we desire to get the new thing right away. We want what we want when we want it.\u201d
\u2026
Someone had told me the day before that one way to think about all this instant gratification stuff is that it basically brings rich-people benefits to the average person.
In his view, the magic of Uber and services modeled on Uber is that they help you value your time the way a rich person would, without spending your money the way a rich person would.
\u2026at the end of the massage, I don\u2019t have to leave, fight traffic, find parking, or face the real world.
\u2026
As for whether there\u2019s demand, forces are converging to fulfill the notion of what some pundits label \u201cIWWIWWIWI.\u201d That is, \u201cI want what I want when I want it.\u201d It\u2019s not the easiest acronym to get your tongue around \u2014 but it\u2019s pretty to look at, and it\u2019s right on the money.
Psychologist and consumer expert Kit Yarrow\u2019s new book, \u201cDecoding the New Consumer Mind<\/a>,\u201d is all about IWWIWWIWI.
Yarrow thinks<\/a> we\u2019ve become conditioned for impatience by technology like Internet search and smartphones. \u201cToday, we have almost no tolerance for boredom,\u201d she told me. \u201cOur brains are malleable, and I think they have shifted to accommodate much more stimulation. We\u2019re fascinated by newness, and we desire to get the new thing right away. We want what we want when we want it.\u201d
\u2026
He describes this as a boomerang back to a village economy. After years of trends toward suburbs, big-box stores and car ownership, smartphones could be helping us get back to where we came from. The combined forces of urbanization, online commerce and trust mean that people can efficiently share goods and services on a local level, more than ever before.<\/b><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

En Recode han escrito una entrada muy interesante sobre la gratificaci\u00f3n instant\u00e1nea\u2026 que por el contenido no es la primera sobre este interesante asunto. No dej\u00e9is de leer los enlaces que hay en ella. Me parece un tema muy interesante tanto desde el punto sociol\u00f3gico, como desde el de dise\u00f1o de modelos de negocio\u2026 De […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35,28,32,31,30,37],"tags":[],"class_list":["post-1513","post","type-post","status-publish","format-standard","hentry","category-consumismo","category-cosillas-empresariales","category-economia","category-la-vida-misma","category-sociologia","category-tendencias"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}