{"id":1439,"date":"2015-01-31T09:50:00","date_gmt":"2015-01-31T08:50:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2015\/01\/31\/la-economia-compartida-solo-es-fachada\/"},"modified":"2015-01-31T09:50:00","modified_gmt":"2015-01-31T08:50:00","slug":"la-economia-compartida-solo-es-fachada","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/la-economia-compartida-solo-es-fachada\/","title":{"rendered":"\u00bfLa \u00abeconom\u00eda compartida\u00bb s\u00f3lo es \u00abfachada\u00bb?"},"content":{"rendered":"<p>&nbsp;Harvard Business Review publica&nbsp;<a href=\"https:\/\/hbr.org\/2015\/01\/the-sharing-economy-isnt-about-sharing-at-all?cm_ven=community&amp;cm_cat=USVConversation&amp;cm_pla=Anuj+Adhiya&amp;cm_ite=@anujadhiya\">The Sharing Economy Isn\u2019t About Sharing at All &#8211; HBR<\/a><\/p>\n<p>Y me alegra que lo publique HBR porque parece que refuerza la terrible sensaci\u00f3n de que el marketing (en la peor de sus acepciones: la \u00abpropagand\u00edstica\u00bb) est\u00e1 intentando vendernos algo de otra manera. Si \u00e9sta es la econom\u00eda de lo accesible y el \u00ablow cost\u00bb ya exist\u00eda\u2026 \u00bf\u00e9sto es un low-cost con clase? Tenemos la mala costumbre de re-etiquetarlo todo, cada vez m\u00e1s r\u00e1pido.<\/p>\n<p>No es que me parezca mal este tipo de negocios, ojo, lo que me parece\u2026 cuestionable, es su confusa aproximaci\u00f3n al mercado. El buen rollo no se vende.<\/p>\n<p>En realidad la capacidad de descubrir esas necesidades de los usuarios y encontrar el modelo de negocio para cubrirlas, me parece el no va m\u00e1s y eso s\u00ed que lo admiro. Es cuando se comunica lo que no es cuando me mareo\u2026<\/p>\n<blockquote><p>Sharing is a form of social exchange that takes place among people known to each other, without any profit. Sharing is an established practice, and dominates particular aspects of our life, such as within the family. By sharing and collectively consuming the household space of the home, family members establish a communal identity.&nbsp;<\/p><\/blockquote>\n<blockquote><p> When \u201csharing\u201d is market-mediated \u2014 when a company is an intermediary between consumers who don\u2019t know each other \u2014 it is no longer sharing at all.&nbsp;<\/p><\/blockquote>\n<blockquote><p>It is important to highlight the benefits that access provides in contrast to the disadvantages of ownership and sharing. These consist of convenient and cost-effective access to valued resources, flexibility, and freedom from the financial, social, and emotional obligations embedded in ownership and sharing.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Harvard Business Review publica&nbsp;The Sharing Economy Isn\u2019t About Sharing at All &#8211; HBR Y me alegra que lo publique HBR porque parece que refuerza la terrible sensaci\u00f3n de que el marketing (en la peor de sus acepciones: la \u00abpropagand\u00edstica\u00bb) est\u00e1 intentando vendernos algo de otra manera. Si \u00e9sta es la econom\u00eda de lo accesible y  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1439","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}