{"id":1310,"date":"2016-03-28T12:07:00","date_gmt":"2016-03-28T11:07:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2016\/03\/28\/40-years-later-apple-3-0-jean-louis-gassee\/"},"modified":"2016-03-28T12:07:00","modified_gmt":"2016-03-28T11:07:00","slug":"40-years-later-apple-3-0-jean-louis-gassee","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/40-years-later-apple-3-0-jean-louis-gassee\/","title":{"rendered":"40 Years Later: Apple 3.0 (Jean-Louis Gass\u00e9e)"},"content":{"rendered":"

immense @gassee 40 Years Later: Apple 3.0 | Monday Note<\/a><\/p>\n

Simplifying, but without distorting the key concept, humankind needed a more flexible means of expression than hieroglyphs<\/span><\/a>, mere pictures on a cave wall, and invented alphabets and numerals, symbols that have no intrinsic meaning. Combined into sentences, phrases, and formulae, these symbols gave us tremendous power to think, persuade, seduce, and calculate. The same set of symbols could be used in sacred texts, Elizabethan poetry, Marcus Aurelius\u2019 meditations, Wall Street pitches, and General Relativity.<\/span> <\/p><\/blockquote>\n

But our invention was too much for our central nervous system: We had trouble memorizing long strings of symbols; few people could do long division in their head, let alone extract cubic <\/span>roots.<\/span> <\/p><\/blockquote>\n

<\/span>Luckily, we are the Homo Faber, the tool-making species, and thus began a long procession of computing, storage, and communication devices, from the abacus<\/span><\/a> to electro-mechanical devices and on to big, expensive computers called mainframes<\/span><\/a>. Electronics moved from tubes to transistors to integrated circuits, propelled by our unquenchable thirst for symbol manipulation. In the early 70s, 8-bit microprocessors<\/span><\/a>appeared and the personal computer revolution started.<\/span>  <\/p><\/blockquote>\n

<\/span>I saw the Apple ][ for what it represented: A machine that extended the reach of your mind and your body, a device that powered five key activities: Think, Organize, Communicate, Learn, and Play.<\/b><\/span><\/span> <\/p><\/blockquote>\n

<\/b><\/span><\/span>Apple 1.0 was a turbulent period: The rise of the Apple ][, its loss to the IBM PC and Microsoft; the hope and trouble with the Macintosh\u2026<\/span><\/span> <\/p><\/blockquote>\n

<\/span><\/span>Apple 2.0 began in late 1996 when Jobs managed what turned out to be a reverse acquisition of Apple\u2026<\/span><\/span> <\/p><\/blockquote>\n

<\/span><\/span>We\u2019re now in the Apple 3.0 era, under Tim Cook\u2019s leadership\u2026<\/span><\/span> <\/p><\/blockquote>\n

\u2026<\/span><\/span> <\/p><\/blockquote>\n

Apple won\u2019t become boring with age. The company is just as exciting \u2014 and occasionally as unexpected \u2014 as they were 40 years ago.<\/span><\/span> \u2026<\/p><\/blockquote>\n

<\/p>\n

<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

immense @gassee 40 Years Later: Apple 3.0 | Monday Note Simplifying, but without distorting the key concept, humankind needed a more flexible means of expression than hieroglyphs, mere pictures on a cave wall, and invented alphabets and numerals, symbols that have no intrinsic meaning. Combined into sentences, phrases, and formulae, these symbols gave us tremendous power to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-1310","post","type-post","status-publish","format-standard","hentry","category-apple"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1310"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1310\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}