{"id":1306,"date":"2016-04-17T17:13:00","date_gmt":"2016-04-17T16:13:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2016\/04\/17\/advice-is-cheap-context-is-priceless\/"},"modified":"2016-04-17T17:13:00","modified_gmt":"2016-04-17T16:13:00","slug":"advice-is-cheap-context-is-priceless","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/advice-is-cheap-context-is-priceless\/","title":{"rendered":"Advice is Cheap \u2014 Context is Priceless"},"content":{"rendered":"
\u201clet me show you an example from someone we both know who\u2019s doing it right.\u201d<\/div>\n
He laid out the ideas so cohesively that it felt like a polished board deck. He cussed, but wasn\u2019t disrespectful. He spoke with intelligence and<\/em>intolerance. \u201cHere\u2019s how they think of these three areas. Boom, boom, boom. What are you waiting for? See how you can look at your company differently?\u201d<\/div>\n

First Round Review \u2013 Advice is Cheap, Context is Priceless<\/a><\/p>\n

The very simple way to reroute a conversation to growth is reframing the questions that you ask or that are asked of you. As I’ve mentioned before<\/a>, I often get these questions:<\/div>\n
    \n
  • \n
    When you started KISSmetrics how did you start your blog?<\/div>\n<\/li>\n
  • \n
    When you hired your first salesperson where did you find them?<\/div>\n<\/li>\n
  • \n
    When you raised your first round of funding how did you do it?<\/div>\n<\/li>\n<\/ul>\n
    What I ask in response are these questions:<\/div>\n
      \n
    • \n
      Are you trying to figure out how you should do marketing for your business?<\/div>\n<\/li>\n
    • \n
      Are you starting a sales team and trying to hire the first person?<\/div>\n<\/li>\n
    • \n
      Are you thinking about raising money for your company?<\/div>\n<\/li>\n<\/ul>\n
      This would have been a better line of inquiry to start:<\/div>\n
        \n
      • \n
        I\u2019m figuring out how to do marketing for my business. What should I be thinking about?<\/div>\n<\/li>\n
      • \n
        I\u2019m starting a sales team and trying to hire the first person. How should I approach it?<\/div>\n<\/li>\n
      • \n
        I\u2019m thinking about raising money. Where should I start?<\/div>\n<\/li>\n<\/ul>\n
        This would have been their best line of inquiry to start:<\/div>\n
          \n
        • \n
          I\u2019m figuring out how to do marketing for my business. Here\u2019s what we\u2019ve tried out and these are the few tests we\u2019ve found to work for us. What should I be thinking about next?<\/div>\n<\/li>\n
        • \n
          I\u2019m starting a sales team and trying to hire the first person. Here is who our target customer is, our average revenue per customer and what our sales process looks like. How should I approach it next?<\/div>\n<\/li>\n
        • \n
          I\u2019m thinking about raising money. I raised my seed six months ago led by this firm, it seems the profile of this partner is the best fit and these are the reasons we\u2019re raising a round right now. What should I do next?<\/div>\n
          <\/div>\n<\/li>\n<\/ul>\n
          There are a few key takeaways in the evolution of these lines of inquiry:<\/div>\n
            \n
          • \n
            Favor questions with verbs in the present participle versus those in the past tense.<\/strong> <\/div>\n<\/li>\n
          • \n
            Reframe questions to orient around the advice seeker.<\/strong><\/div>\n<\/li>\n
          • \n
            Provide context like a constellation.<\/strong> <\/div>\n<\/li>\n
          • \n
            Ask what you should do next<\/em><\/strong><\/em>. <\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

            \u201clet me show you an example from someone we both know who\u2019s doing it right.\u201d He laid out the ideas so cohesively that it felt like a polished board deck. He cussed, but wasn\u2019t disrespectful. He spoke with intelligence andintolerance. \u201cHere\u2019s how they think of these three areas. Boom, boom, boom. What are you waiting for? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1306","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1306"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1306\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}