Fast Company interview<\/a><\/p>\n\u00abI think the smartphone itself as a window to the Internet, and as a window to people\u2019s digital life, has a lot of legs and a lot of innovation left.\u00bb<\/p>\n
But we\u2019re always thinking what\u2019s behind the corner, as we always were and are. We just don\u2019t talk about what those things are. I know some people struggle with that, but I still think it\u2019s right. Not just right for Apple; people like things they can do now. They like to use products that do something now. Yes, we all like to think about the Jetsons. I\u2019ve been thinking about the Jetsons since I was a kid. But occasionally you want the Jetsons to come to reality. That\u2019s what Apple is so great at, productizing things and bringing it to you, so you can be a part of it.<\/p>\n
You have to build a company that commands the ability to recruit the best and brightest. We are our people and that\u2019s the sum of what we are able to do. We\u2019re about people. People ultimately do everything here. Yes, we have IP. Yes, we have some real estate, but at the end of the day people can rip that off. People are the soul of the place. So how do you recruit the best people? That\u2019s something we spend time on, to make sure we can do the best we can do. That\u2019s the leadership and the management of the place.<\/p>\n
More important than all that is the culture. Culture is the attraction of Apple. If you\u2019re on the outside, why do you want to join Apple? You want to join Apple because you want to change the world. That was the attraction back in the garage, and that\u2019s the attraction now. Now, the things 21-year-olds are looking for is different from back in 1978.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00abI\u2019ve always thought that Apple\u2019s primary role is to delight its customers.\u00bb Fast Company interview \u00abI think the smartphone itself as a window to the Internet, and as a window to people\u2019s digital life, has a lot of legs and a lot of innovation left.\u00bb But we\u2019re always thinking what\u2019s behind the corner, as we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","hentry","category-apple"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1278"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1278\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}